The Impact of the Augmented Reality Technique in building the Museum’s Signage Systems | ||
| International Design Journal | ||
| Article 11, Volume 4, Issue 4 - Serial Number 12, October 2014, Pages 123-143 PDF (459.25 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/idj.2014.109785 | ||
| Author | ||
| Enass Mahmoud Mohamed Hassan | ||
| Associate Professor, Advertising Department, Faculty of Applied arts, Helwan University, Egypt. | ||
| Abstract | ||
| Technological experiences have been in continuous motion to productivity and enhancement since decades. Earlier, because of the powerful ideas and projects these experiences produced, museums decided to enhance its signage offerings to visitors by indulging one of the newest and most powerful technologies discovered, Augmented Reality. Augmented reality is a live, direct or indirect view of a physical real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. AR signage proved to add to the visitor’s experience in the museum that visitor’s wait for further discoveries and developments in this technological field. The Research’s Problem is demonstrated in the following two questions: How does the augmented reality technique affect the museum’s signage systems’ role in delivering the displays’ information to the visitors? And to what extent does the usage of augmented reality technique help improve the visitor’s experience and add to his previous view of the displays? The research aims to highlight the importance of using the augmented reality technique in enhancing the museum’s signage systems and urge the museums to use the augmented reality technique for it helps deliver the needed information in an interesting and exciting way. The research follows an inductive approach, and “Descriptive-Analytical Methodology”. It studies the impact of augmented reality and its technological advantages on museum signage. The research also reached an explanation to the AR technique’s ways of enriching the museum displays strengthening the main goal of the museum’s signage system, its use in easing indoor museum navigation and its importance in creating enjoyable accessible educational information. In the near future, the researcher expects a massive boom in the AR signage technology that will further create a positive impact on visitors’ education and entertaining visits to the museum. | ||
| Keywords | ||
| Augmented Reality; AR museum signage; Museum handheld devices; mobile augmented reality | ||
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