A Proposal to Improve the Mental Image of the Foreign Tourist in Light of the Negative Phenomena of Egyptian Society | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 12, Volume 19, Issue 2, December 2020, Pages 297-315 PDF (836.01 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2020.43059.1072 | ||
| Author | ||
| Nermen Elhattab* | ||
| The Higher Institute of Tourism and Hotels in Alexandria | ||
| Abstract | ||
| Purpose –The main objective of the research is focused on presenting a strategic perception of improving the mental image of the foreign tourist in the light of obstacles to the negative phenomena of Egyptian society. Design/methodology/approach- Both the evaluative descriptive research and deductive approach are used to prove the validity of the basic hypothesis, which states that "the proposed strategic scenario does not improve the mental image of the foreign tourist in the light of obstacles to the negative phenomena of Egyptian society." Findings –The study ended with accepting the hypothesis that proves improving the proposed perception of the mental image of the foreign tourist, taking into consideration the disposal of negative phenomena account the elimination of negative phenomena such as noise, pollution, begging, exploitation, harassment, and smoking that constitute obstacles to the mental image of Egypt as an important tourist destination. | ||
| Keywords | ||
| Mental image; Negative phenomena; Egyptian society; foreign tourist | ||
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