The Effect of Using Service Automation and Robotic Technologies (SART) in Egyptian Hotels | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 6, Volume 19, Issue 2, December 2020, Pages 130-165 PDF (1.15 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2020.44213.1076 | ||
| Author | ||
| Hany Atef Kozmal* | ||
| Associate prof and head department of hotel management the higher institute for tourism and hospitality management Egoth Luxor | ||
| Abstract | ||
| Introduction: Service automation and robotic technologies (SART) are now the most important strategic technologies for hospitality; satisfy guests, Employees’ knowledge and efficiency: investigate SWOT” strategic planning analysis to evaluate the SART in Egyptian hotels. Objectives: The research objective was to shed light on the importance of SART in Egyptian hotels and its policy in entitles workers to the importance of service automation and robotic in ensuring Guest satisfaction and safety. Methodology: A survey was carried out on (28) Five Star Egyptian hotels. Results: The major contribution findings of this research showed that the effectiveness of the SART in assessing decisions, Increase Guest Satisfaction in Egyptian hotels. Recommendations: The study recommended the need to apply the SART in Egyptian hotels. Therefore, management should be sensitive to the SART applications that were already going on within the hotels and seek means to support them. Hotels management in Egypt should direct some of their budgets to SART. | ||
| Keywords | ||
| Service automation; Robotic technologies; Guest’ Satisfaction; Customer Centric Marketing; safety and infections prevention | ||
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