التسويق البصري و دوره في زيادة الجذب البصري في الفراغات التجارية

References:

1-    "Visual Merchandiser - The Job Guide”, Department of Education, Employment and Workplace Relations, October 2011.

2-    M M Pegler, “Visual Merchandising and Display”, Fairchild Books, September 2018.

3-    Holly Bastow-Shoop, Dale Zetocha, Gregory Passewitz, “Visual Merchandising - A guide for small retailers” North Central Regional Center for Rural Development, Iowa State University, May 1991.

4-    Tony Morgan, “Visual Merchandising : Window and in-Store Displays for Retail”, 2011.

5-    Sankar Sen, Lauren G. Block, Sucharita Chandran, “Window Displays and Consumer Shopping Decisions”, Journal of Retailing and Consumer Services 9, 2002.

6-    “VM&RM Visual Merchandising and Retail Design Magazine”, Volume 8, Issue 3, 15 December 2012 - 14 January 2011.

7-    “Visual Merchandising – Guidelines for Practical Implementation”, a study by the manufacturer “Visplay International GmbH”.

8-    Abdelrazik, A. (2019). A Strategy to Preserve and Promote the Egyptian Traditional Handicrafts. Magalet el omara w el fenon w el elom el ensanya, 4(13), 27-36.

doi: 10.21608/mjaf.2018.20426