Applied Vision About Green Marketing for Trademark in the Field of Textile Design and Finishing | ||
| Journal of Design Sciences and Applied Arts | ||
| Article 16, Volume 2, Issue 1, January 2021, Pages 188-199 PDF (2.97 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jdsaa.2021.30396.1052 | ||
| Authors | ||
| Wessam Mahsib Amir* 1; Alaa Ahmed2 | ||
| 1Lecturer at Department of Advertising, higher institute of Applied Arts, Fifth Settlement | ||
| 2Lecturer at Department of Textiles Printing, Dying and Finishing, the higher institute of Applied Arts, Fifth Settlement | ||
| Abstract | ||
| Throughout The State initiation for Small Projects and Determining Specific Streets with civilized appearance for those Projects Like (36 street Elmaady-st.Ankara street Sheraton Hostels-Masr street Elshorouk city),where the state supported the small Projects for the Youth which Requires Doing Some Green Marketing Activities as a Way for Environmental responsibility which Lays on the Shoulders of State and the Business Foundations(the small projects) and the society Audience as all as they are consumers ,That Throughout the Right Understanding for the Environmental Problems and introducing the Technological and innovative solutions for the Trademark as Applications for Designs of printing clothes , fabrics and furnishings which suits these Projects. The Green Marketing Assures Collection of Beliefs and ObligationsWith a Life style that Concentrates on The importance of Respecting The Earth and its inhibitors,Which Uses the important and SuitableResources Only . We Find That Marketing Practices for The Trademark in The Shadow of Green Marketing Concept related with the Foundation concern offollowing integrated Group of Green Behaviors Such as (seeking for Producing Green Products -Using Green Covers-Treating Fabrics with ecofriendly material environment –Using Green Promotion). The importance of the Research sprang Through Practicing the Green Marketing for the Trademark in the Small Projects as a Direction for the Environmental Responsibility and that throughout introducing innovative solutions to solve some Environmental problems. | ||
| Keywords | ||
| Green marketing; Trademark; small Project; finishing; ecofriendly material environment | ||
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