الأبعاد الاتصالية لاستخدام منصات التواصل المجتمعى فى الحملات الإعلانية لإحياء تراث المارکة

المراجــــع:

1. Angella J. Kim a , Eunju Ko (2010): Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand , Journal of Business Research , 1480-1486 
2. Georgios Tsimonis and Sergios Dimitriadis (2014): Brand strategies in social media, Department of Marketing and Communication,  Athens University of Economics and Business, Athens, Greece, Marketing Intelligence & Planning , Vol. 32 No. 3, , pp. 328-344, Emerald Group Publishing Limited
3. Erfan Severi, Kwek Choon Ling & Amir Nasermoadeli (2014): The Impacts of Electronic Word of Mouth on Brand Equity in the Context of Social Media, International Journal of Business and Management; Vol. 9, No. 8, Published by Canadian Center of Science and Education, pp84-96
4. Jasper Visser : Strategies for a Heritage Revival in the Digital Age (2014) , Companion to European Heritage, Revivals,07770-3_4
5. Jurgita Raudeli ̄unien ̇eID, Vida Davidaviˇcien ̇e, Manuela Tvaronaviˇcien ̇e IDand Laimonas Jonuška (2018):  Evaluation of Advertising Campaigns on Social Media Networks Sustainability.
6. Johnston, R. (2011): Social media strategy: Follow the 6 P’s for successful outreach. Alaska Business Monthly, 27(12), 83–85
7. Kevin Lane Keller (2001) :Building Customer-Based Brand Equity:A Blueprint for Creating Strong Brands, Marketing Science Institute, Massachusetts Avenue ,Cambridge,  USA.
8. Klaus-Peter Wiedmann, Nadine Hennigs, Steffen schmidt, and Thomas Wuestefeld (2011): Drivers and Outcomes Of Brand Heritage: Consumers’ Perception of Heritage Brands in the automotive industry, The Journal of Marketing Theory and Practice ,p205-220
9. Philip Kotler, Kevin Lane Keller (2006): Marketing Management (12th ed.).Upper Saddle River: Prentice Hal,USA
10. Li Zhe, Zhu Zhu , and Tian Huan :Research on Brand Heritage Model Construction and Activation Strategy Based on Brand Asset Theory (2020), E3S Web of Conferences 179, 02071
11. Ligita Zailskaite-Jakste, Rita Kuvykaite, Kaunas (2013): Communication in social media for brand equity building, Economic and mangegment , 18 (1)ISSN 2029-9338(ONLINE)
12. Mario Burghausen1, and John M. T. Balmer  (2014) :Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity: Journal of Business Research.
13. Orkun Aydın & Lusiyana Dimitrova(2019) : The effect of Brand Heritage on Luxury Value Perception“European vs. American Approach to Luxury”, Master’s thesis, und University School of Economics and Management, Sweden
14. Rachel Davis Mersey Edward C. Malthouse Bobby J. Calder(2010): Engagement with Online Media, 7(2):39-56
15. Schivinski, Bruno and Dabrowski, D. :(2016) The effect of social mediacommunication on consumer perceptions of brands. Journal of Marketing Communications 22 (2), pp. 189-214. ISSN 1466-4445
16. Septa Akbar Aulia, Inda Sukati , Zuraidah Sulaiman (2016): Asian Journal of Social Sciences and Management Studies , 3(2): 150-162
17. Steffen Schmidt, Nadine Hennigs, Thomas Wuestefeld, Sascha Langner and Klaus-Peter Wiedmann (2015):  Brand Heritage as Key Success Factor in Corporate Marketing Management: A Review and Synthesis of Recent Empirical Studies, Conference Paper .
18. Thomas Wuestefeld · Nadine Hennigs · Steffen Schmidt · Klaus-Peter Wiedmann (2012) :The impact of brand heritage on customer perceived value , International Journal of Marketing
19. Uchechi Cynthia Ohajionu,and Dr. Soney Mathews, Advertising on social media and benefits to brands (2015): Journal of social science and humanities Vol. 10,.
20. Ulla Hakala, Sonja La ̈tti, and Birgitta Sandberg ) 2011(  :Operationalising brand heritage andcultural heritage, Journal of Product & Brand Management, Volume 20, Number 6 · 447–456
21. Urde M, Greyser SA, Balmer JMT (2007) Corporate brands with a heritage. J Brand Manage 15(1):4–19
22. VOJVODIĆ Katija, Retro Brands in the Retailing Environment (2017): A Review and Research Propositions, International Review  No.3-4p130-136
23. Wiedmann, K.-P., Hennigs, N., Schmidt, S., & Wuestefeld, T. (2011a). The importance of brand heritage as a key performance driver in marketing management. Journal of Brand Management, 19(3), 182-194
24. https://m.facebook.com/PandaSaudi/ (October 9, 2020)
25. https://m.facebook.com/PepsiArabia/?locale=ar_AR (October 9, 2020)
26. https://twitter.com/burberry?lang=ar (Septemper 20, 2020)
27. https://twitter.com/PandaSaudi?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (October 9, 2020)
28. https://twitter.com/pepsi_arabia?lang=ar(Septemper 20, 2020)
29. https://www.business2community.com/social-media/social-media-strategy-rebranding-heritage-at-burberry-02138561
30. https://www.instagram.com/burberry/(Septemper 20, 2020)
31. https://www.instagram.com/burberry/(Septemper 20, 2020)
32. https://www.instagram.com/pandasaudi/(October 9, 2020)
33. https://www.instagram.com/pepsi_arabia/ (October 9, 2020)
34. https://www2.dubailynx.com/winners/2016/Integrated/entry.cfm?entryid=1076&award=101&order=0&direction=1(October 2, 2020)