A Future Vision to promote Intra-regional Tourism between Egypt and Africa | ||
| Minia Journal of Tourism and Hospitality Research MJTHR | ||
| Article 1, Volume 7, Issue 1, June 2019, Pages 1-22 PDF (1.31 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/mjthr.2019.139596 | ||
| Author | ||
| Mahmoud Ramadan Al-Azab | ||
| Tourism Studies Department, Faculty of Tourism and Hotels, University of Sadat City | ||
| Abstract | ||
| The study-in-progress attempts to ensuring the importance of the African market for the Egyptian tourism industry alongside the other tourist markets, and achieving the African integration through intra-regional tourism. The main objective of this study is to present future visions and strategies to promote intra-regional tourism between Egypt and Africa. Intra-regional tourism is providing social interest and leisure opportunities, supporting community infrastructure and industry, and ultimately contributing to social cohesion and national pride. Data was collected through questionnaire list and interviews with experts at Ministry of Tourism and researchers at the Institute of African Research and Studies, Cairo University. The findings revealed that intra-regional tourism plays an important role to deal with many political, economic, social and cultural and environmental problems between Egypt and African countries. It indicated that the most important obstacles facing the promotion of intra-regional tourism are lack of promotional marketing campaigns, absence of policies and plans related to put African tourism on the Egyptian tourism map, the complex procedures for obtaining a visa to Egypt. The findings also suggested some of future visions to promote intra-regional tourism, the most prominent of which are Conducting a lot of market studies about African communities, implementing an organized marketing campaign to African Market, solving the problems and political tensions between Egypt and the African countries, launching regular flights with competitive prices, encouraging joint tourism programs between Egypt and the African countries for foreign tourists. Finally, the study concludes with suggestions for decision makers in Egypt to pay attention to promote intra-regional tourism between Egypt and African countries | ||
| Keywords | ||
| Tourism; Intra-regional tourism; Egypt; Africa; African Tourism Movement | ||
|
Statistics Article View: 181 PDF Download: 414 |
||
