Vision of Broadcasters towards the Role of Media Education and ethics in Saudi Arabia | ||
| المجلة العلمية لبحوث الإذاعة والتلفزيون | ||
| Article 12, Volume 2019, Issue 17, January 2019, Pages 1-28 PDF (569.16 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/ejsrt.2019.145554 | ||
| Author | ||
| Hanan A. Ashi | ||
| Associate Professor Faculty of Communication and Media, King Abdulaziz University | ||
| Abstract | ||
| Media education is the process of utilization of communication in an optimal way to achieve the educational goals in the educational and media policy of the state. This study used interviews with 46 broadcasters from both genders of media professionals. The most important findings of this study are 67% of media professionals believe that the Ministry of Culture and Information is responsible for raising awareness of media and the non-application of media education in media practices is due to the weakness of official censorship. Best ways to improve the performance of the media are: the formation of ethics and legislation committees, activation of contact programs and establishing complaints. The most important recommendation is urging media professionals and educators to coordinate in planning the educational content that is presented to young people and the assessment of the materials addressed families and children. | ||
| Keywords | ||
| Media Education; Media ethics; Social Responsibility Theory | ||
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