The Impact of Internal Marketing on The Development of Employees’ Performance in The Egyptian Tourism Companies | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 73, Volume 20, Issue 2, June 2021, Pages 324-335 PDF (724.57 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2021.52550.1110 | ||
| Authors | ||
| shaimaa saadeldin* ; Marwaa Abd el wahab; Nevien Eid | ||
| Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University. | ||
| Abstract | ||
| The study aims to determine the impact of internal marketing practices (training - incentives and rewards - communication - empowerment - clarity of role) in developing the performance of workers in Egyptian tourism companies. The practical study was conducted on a random sample of employees of Egyptian tourism companies Category (A). a questionnaire was used to collect data, and the questionnaire was analyzed with the statistical program (SPSS V.22). The most important findings of the study are that internal marketing has a positive effect on employee performance. Finally, the study recommends that tourism companies pay attention to apply internal marketing in all its dimensions and evaluate employees' performance continuously by developing an effective evaluation system. | ||
| Keywords | ||
| Internal Marketing; Employee satisfaction; Performance of employees | ||
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