EFFECT OF FASHION COMMUNICATION CHANNELS ON PSYCHOLOGICAL COMPATIBILITY WITH THE EGYPTIAN COMMUNITY TO UNIVERSITY FEMALE STUDENTS | ||
| International Journal of Design and Fashion Studies | ||
| Volume 1, Issue 2, December 2018, Pages 1-5 PDF (289.29 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijdfs.2018.180006 | ||
| Author | ||
| Ola Ali Alwan OMAR | ||
| Department of Garment and Textile, Faculty of Home Economics, Helwan University, Egypt | ||
| Abstract | ||
| This research aims to measure psychological compatibility levels with societal values in clothing to university Female students, and what media channel represent in the global fashion transport and their effect on dress behavior for individuals within the Egyptian society and through the application of search tools which represented as a questionnaire as a tool to gather information on the age and media channels which have an effect on the dress pattern with societal values on the sample of the number (240) of university female students. The test square (Q) has been used to check the research, hypotheses and correlation coefficient (Spire Man). The results showed a correlation between psychological needs and the general level of compatibility with the societal values of clothing. As the results showed significant difference between levels of psychological compatibility and the societal values in clothing favor for the middle and low level of female students. | ||
| Keywords | ||
| Fashion; Communication Channels; Psychological; Egypt; Female Students | ||
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