"Marketing Intelligence and its Role in Promoting Pricing Policies for Football Academies Services in the Arab Republic of Egypt" | ||
| International Journal of Sports Science and Arts | ||
| Article 1, Volume 017, Issue 017, February 2021, Pages 9-23 PDF (279.86 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/eijssa.2020.43566.1050 | ||
| Author | ||
| abdelrahman mohammed megahed* | ||
| Faculty of Physical Education - Mansoura University | ||
| Abstract | ||
| The research aims to identify the role of marketing intelligence in enhancing the pricing policies of football academies in the Arab Republic of Egypt for a sample of employees in football academies in the Arab Republic of Egypt, in addition to showing the different in that according to the variables of each of the years of experience - the administrative level. To achieve this, the researcher used the questionnaire of (marketing intelligence) and (service pricing policies) as a tool to collect data and information from a polling sample of 50 employees, and a basic sample of (394) employees from football academies in the Arab Republic of Egypt, The results have shown, in light of the research hypotheses, that there is a positive correlation between marketing intelligence and satisfied services pricing policies in football academies. The research sample also, the averages of the responses of the research sample in the axis of collecting marketing information between the category of years of experience of the research sample, and the average responses of the research sample in pricing differ. On the basis of the market in favor of the years of experience category (more than one year). | ||
| Keywords | ||
| Marketing Intelligence; Market Investigations; Marketing Research; Pricing; Marketing Mix; Pricing Mix | ||
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