Sustainable advertising between creative industries and sustainable development | ||
| International Journal of Advanced Research on Planning and Sustainable Development | ||
| Volume 3, Issue 1, June 2020, Pages 1-8 PDF (222.57 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijarpsd.2020.183105 | ||
| Author | ||
| Asmaa Helmy Desouky | ||
| Freelance graphic designer | ||
| Abstract | ||
| Creative industries are an important element in the development of advanced economies and are witnessing an increasing growth in the creative economy, increasing income and creating new job opportunities. Creative industries include knowledge-based activities that are related to culture and creativity, for example publishing, music, cinema, crafts and design. Creativity depends on the interaction between cultures, disciplines, and heritage, and the integration of creativity and innovation with modern technology, with the increase in research and studies on environmentrelated topics, which has led to an increase in the awareness of generations in rationalizing energy use, preserving the environment, managing natural resources, economic and social development and preserving cultural heritage. Sustainable development is a process that takes care of meeting current and future human needs without damaging or disturbing the environment . Sustainable design plays a role through a set of creative solutions that have an effective role in reducing the use of resources and the philosophy of sustainable design sets environmental features as design goals in accordance with the principles of social, economic and environmental sustainability and creating a culture of innovation from knowing the use and utilization of the elements and generating ideas and knowledge and marketing them locally and Internationally . There is a link between sustainable design and advertising, which is one of the indispensable economic activities in industry, trade, and advertising, a tool and a means of social influence, and an essential component of the media and cultural content, directly or indirectly. Sustainable advertising is the application of sustainability principles in design through more sustainable materials and techniques, and the reduction of negative environmental impacts associated with the advertising message or advertising materials. | ||
| Keywords | ||
| creative industries; sustainable development; sustainable advertising | ||
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