Impact of Digital Transformation on The Competitiveness and Added Value of the Tourism Sector | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 13, Volume 21, Issue 3, December 2021, Pages 233-271 PDF (1.09 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2021.92074.1230 | ||
| Authors | ||
| samah Youssef; Nahla Mashhour* | ||
| Higher Institute for Specific Studies, Tourism Studies | ||
| Abstract | ||
| This study aims to highlight the importance of digital transformation on the development of the tourism product and its impact on the development of the Egyptian tourism sector in order to find a proposed framework for the impact relationship between digital transformation and the development of tourism product management in order to increase the competitiveness and added value of the tourism sector. The study relied on the descriptive approach, in addition to the deductive approach: where the researcher used the field survey to derive the proposed development elements for the digital transformation system. In order to achieve the objectives of the study, the study community consists of all stakeholders and planners of tourism and travel activity in government tourism authorities, marketing and tourism managers in travel agencies, as well as some official in charge of the Ministry of Tourism and Antiquities, who have specialized information of the study, in addition to experts in the field of information and communication technology. A simple random sample of 150 individuals was selected from the study population. A questionnaire was used to collect data from the study sample members and the results showed that the majority of the opinions of the study sample members see the importance of having the infrastructure and basic strategies necessary to implement Digital transformation and working to spread targeted digital services in tourism institutions, in addition to the importance of working to remove the difficulties facing the application of digital transformation in Egyptian tourism and the development of tourism product. | ||
| Keywords | ||
| Digital transformation; tourism product; competitiveness; added value | ||
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