MEASUREMENT OF MARKTING FFICIENCY OF THE APPLE CROP IN ALJABAL ALAKHDAR MUNICIPALITY | ||
| Fayoum Journal of Agricultural Research and Development | ||
| Article 34, Volume 23, Issue 1, January 2009, Pages 45-52 PDF (347.7 K) | ||
| Document Type: Research articles. | ||
| DOI: 10.21608/fjard.2009.197046 | ||
| Abstract | ||
| The study aimed to measure the marketing efficiency of the apple harvest at various stages of marketing the product to the consumer, The study has adopted on the preliminary data had been collected from the survey form prepared for this purpose, the results of the study has indicated the marketing efficiency of the apple crop in the study sample was collected in five ways. The first one of measuring the marketing efficiency is marketing cost to the total marketing and production cost, and the results indicated by using this measurement that the marketing efficiency amounted to about 71%, 56%, 49%, 37%, 52% for each of the four categories and the total study sample and by using the second method of measuring the marketing efficiency which is the marketing margins to the total marketing margins and production cost, the results were found to be approximately of 36%, 32%, 22%, 11%, 22% for the four categories and for the total sample of the study. And by application the measurement of the total cost of marketing and production cost to the total coverall value of the marketed product commodity were found to be accounted for about 41%, 49%, 62%, 80%, 63% for each of the four categories and for the total sample of the study. The measurement of efficiency based on the market farmer share, the study showed that the share of the farmers varied from one category to another, and it was affected by marketing cost, and that had an impact on the marketing, efficiency. The marketing functions performing of the apple harvest in the popularity of the AL JABAL AL AKHDAR based on the grading manner was amounted to some of 40%. | ||
|
Statistics Article View: 51 PDF Download: 98 |
||
