The Role of Heritage Hotels in Increasing Tourist Flow Rates in Cairo, Egypt | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 10, Volume 21, Issue 3, December 2021, Pages 175-195 PDF (787.44 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2021.94035.1235 | ||
| Author | ||
| Hany Salah Sadek* | ||
| Higher Institute for Specific Studies, Heliopolis - Hotel Management Department | ||
| Abstract | ||
| The main argument of this paper is to examine the role of heritage hotels in improving Egyptian tourism revenues, as this type of hotels provides the attractiveness of Historical Cairo with a new dimension represented in a mixture of tangible and intangible elements such as natural, cultural, man-made resources, attractions, facilities and services. The field study was done through a survey to a sample of hotel guests in Cairo, where 372 online questionnaires were sent to the respondents, and 255 questionnaires were completed. The data was analyzed using the SPSS software - version 23. The most important results were that there is a positive correlation between heritage hotels and increasing tourist flow in Cairo, where this type of hotels attracts special types of tourists with high spending level. In addition, the need of establishing tourist paths within Historical Cairo to encourage the development of local crafts, and the need to develop creative marketing strategies that create “Local Brands” to communicate with global electronic platforms about heritage hotels. | ||
| Keywords | ||
| Heritage Hotels; Tourist Flow; Hospitality Industry & Cairo City | ||
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