Implementation of Unified Dynamic Brand Logos of Tourism and Hotel Services as A competitive Advantage | ||
| International Journal of Heritage, Tourism and Hospitality | ||
| Article 13, Volume 15, Issue 1, June 2021, Pages 144-156 PDF (428.84 K) | ||
| Document Type: Original Research Articles | ||
| DOI: 10.21608/ijhth.2021.214120 | ||
| Authors | ||
| Salama Ammar Mohammed; Hammad Ali Batik; Hany Kozmal | ||
| Abstract | ||
| This paper aims to investigate the impact of implementing a unified dynamic brand logos of tourism and hotels services are effectively and competitiveness with a competent brand personality. The study sample was 20 five and four stars of Luxor and Aswan hotels and 12 tourism companies. The study was conducted from August 2020 to February 2021. 130 questionnaire forms were received only 100 completed forms were valid (76.92% response rate). The study found that implementation of a unified dynamic brand logos of tourism and hotels services are effective and competitive with a competent brand personality. Finding suggested that the more the guest’s age the more guests' realization in the unified logo of the hotel & tourism services. The effect of Guests' Confidence in the Unified Logo (GCUL) is equal regardless of the nationality of the guests. The study recommends that the ministry of tourism, the tourism companies, and hotels should care about Guests’ Realization of the Unified Logo, and Unified Logo Strength has a significant influence on guests’ purchase Intention. Promoting implementation of unified dynamic brand logos of tourism and hotel services are effective and competitiveness with a competent brand personality is mandatory. Promoting implementation of unified dynamic brand logos of tourism and hotel services are effective and competitiveness with a competent brand personality is mandatory. | ||
| Keywords | ||
| Unified Logos; Brand Logos; Tourism and Hotels Service; Brand Personality | ||
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