Changes of Urban Characteristics as a Function of Private Investments Residential Developments | ||
| International Journal of Architectural Engineering and Urban Research | ||
| Volume 3, Issue 2, December 2020, Pages 75-93 PDF (982.39 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijaeur.2020.221706 | ||
| Author | ||
| Ghada A. Yassein | ||
| Assistant Professor Architecture Department Faculty of Engineering, Menoufia University | ||
| Abstract | ||
| As development of human settlements always reflects settlements' function, economic and lifestyle, the analysis of a new phenomenon will lead to more precise understanding of reasons behind urbanity changes. The present paper is a multiple convenience exploratory case study that compares between two private residential projects in the 20th century: „Heliopolis Oasis‟ designed at the beginning of the century and „Al Rehab City‟ designed by its end. These two units of analysis were selected as being two of the most renowned residential developments in Egypt. A document study was the qualitative data collection method used in this research to identify similarities and differences between the two projects. The result indicates that they were both similar in terms of targeted social class, location, marketing strategy and selling points used –keeping in mind the building time for each project. On the other hand, a crucial difference between them was indicated, that is „the gate‟: A major attribution of the private sector in housing market since the mid-1990s. The study proceeds to provide some evidences of the rising of this enclosure movement. Interviews with developers, residents, and public officials are used to address this issue. The findings will provide more information concerning the abundance demand for this new type of residential living in Egypt. | ||
| Keywords | ||
| Urban features; Greater Cairo Region (GCR); Gated residential developments (GRDs); New towns program; Neoliberal reforms; Real-estate developers; Marketing strategies; Globalization versus localization | ||
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