An economic study of the different marketing activities for grape growers in Egypt | ||
| Egyptian Journal of Agricultural Research | ||
| Article 8, Volume 100, Issue 1, March 2022, Pages 85-95 PDF (590.79 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ejar.2022.111519.1185 | ||
| Authors | ||
| Sahra K. Atta1; Yahia H. Elasraag1; Khairy H. El Eshmawiy* 2; Dalia M.N. El Batran2 | ||
| 1Agricultural Economy Department, Faculty of Agriculture, Cairo University, Giza, Egypt | ||
| 2Agricultural Economy Department, National Research Center, Giza, Egypt | ||
| Abstract | ||
| This research aimed to identify the prevailing marketing systems for grape crops in the Nubaria region, as well as to identify the results of farmers' participation in conducting marketing operations for the grape crop that would be reflected in a higher return from their productive activities, at an estimated rate of 243%. It was found that there is a direct relationship between the rate of return to costs and the conduct of more marketing operations. Whereas the rate was about 1.6 in the case of collecting and selling at the farm gate, it rose to about 1.72 in the case of collecting, packaging, and transporting to wholesale markets, with an increase of about 52.5%, while the rate of return to costs reached a maximum of about 2.11 after carrying out collection, packaging, and transportation operations to the retail markets, and the rate of increase was about 31.2%. The previous results reflect the feasibility of farmers’ participation in the process of marketing their products in general, although the relative decrease in the rate of return to costs indicates a rise in marketing costs, which with it entails the importance of providing the necessary capital for the marketing process for small farmers because of the possibility of their participation in the marketing process and the improvement of the return on their activity. The research also recommends the importance of activating the contractual agriculture law with the implementation of fixed outlets in densely populated urban areas and retail markets in cities, in addition to encouraging the establishment of collection, sorting, and packaging stations, and establishing factories for the manufacture of grapes and horticultural crops. | ||
| Keywords | ||
| Marketing Activities; Marketing indicators; selling without conducting any marketing operations | ||
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