El Saghier, N. (2020). The Role of Customer Value between Digital Technologies and Customer-Seller Focused Outcomes. test, 38(3), 47-62. doi: 10.21608/jso.2020.223507
Niveen El Saghier. "The Role of Customer Value between Digital Technologies and Customer-Seller Focused Outcomes". test, 38, 3, 2020, 47-62. doi: 10.21608/jso.2020.223507
El Saghier, N. (2020). 'The Role of Customer Value between Digital Technologies and Customer-Seller Focused Outcomes', test, 38(3), pp. 47-62. doi: 10.21608/jso.2020.223507
El Saghier, N. The Role of Customer Value between Digital Technologies and Customer-Seller Focused Outcomes. test, 2020; 38(3): 47-62. doi: 10.21608/jso.2020.223507

The Role of Customer Value between Digital Technologies and Customer-Seller Focused Outcomes

مجلة البحوث الإدارية
Volume 38, Issue 3, July 2020, Pages 47-62    PDF (1.27 M)
Document Type: المقالة الأصلية
DOI: 10.21608/jso.2020.223507
Author
Niveen El Saghier*
College of Management and Technology (Marketing&International Business Dept.) The Arab Academy for Science, Technology and Maritime Transport (AASTMT). Egypt, Alexandria, Miami
Abstract
This research aims to explore the dimensions of digital marketing technologies and customer seller focused outcomes. It aims also to explain the relationship between both of them, and identify the significant factors affecting customer seller focused outcomes to be able to develop a framework and an action plan for digital marketing coping with the customer seller focused outcomes. A correlation and SEM analyses were followed to respond to the research hypotheses and a significant relationship was obtained between digital marketing dimensions and customer seller focused outcomes.
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