Studying the reality of sports investment in Egypt by hosting the World cup Championship for Handball 2021 | ||
| Aswan Journal of Physical Education and Sports Sciences | ||
| Volume 3, Issue 1, April 2022, Pages 1-35 PDF (851.33 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ajpess.2022.127659.1001 | ||
| Authors | ||
| Nermeen Ahmed Kreama* 1; Ahmed Alsayed Awaad Alsayed Awaad2 | ||
| 1Sports management and recreation in Tanta physical education collage .Tanta university | ||
| 2DR | ||
| Abstract | ||
| handball Mondial during the period of “corona virus” specially in the winter season, confirming that Egyptian country doing its best effort to success the championship especially that orientation toward the fuel sector still has the bigger share on the contrary of investing in the sports filed which consider an important field, and working on encouraging the local and foreign investments in this field through planning a comprehensive policy to repair the sport sector that includes all the legislation ,procedural, financial and human fields to initialize the circumstances that creates the best investment climate that considered the most important factor that encourages the sport investment. This research aims to recognize the sport investment reality in the handball world cup championship from where the external environment region, the marketing budget of the championship , the marketing mix and the mass media in the sports marketing in the handball world cup championship held in Egypt. The researchers used the descriptive method and applied it on a random sample of technical managers and administrators who work in the championship using the survey form as a tool to collect data and the most important results were that the economic factors affect the sports marketing strategies of the handball world cup championship and the necessity to determine financial budget for the marketing process of the championship out of the general budget in the sport institutions and the necessity of creating a marketing strategy at the union’s senior | ||
| Keywords | ||
| sports; handball; marketing; investment; reality | ||
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