Customer Perceptions towards the Use of Nutrition Information in Fast Food Operations | ||
| Egyptian Journal of Tourism and Hospitality | ||
| Volume 26, Issue 2, December 2019, Pages 23-36 PDF (402.78 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ejth.2019.233282 | ||
| Authors | ||
| Ahmed Shaker Abdelaziz1; Abuelnasr Alsayd Sobaih* 2; Ahmed Mostafa Fawzy* 3 | ||
| 1Hotel Management, Faculty of Tourism and Hotel Management, Helwan University Egypt | ||
| 2Hotel Management, Faculty of Tourism and Hotel Management, Helwan University Egypt Collage of Business Administration, King Faisal University, KSA | ||
| 3Hotel Management, Faculty of Tourism and Hotel Management, Helwan University, Egypt | ||
| Abstract | ||
| This research aims to understand customer perceptions towards using nutrition information (NI) in a sample of fast food operations. It compares between male and female in relation to their use of Nutrition Information in fast food operations. To achieve this aim, a self-administrated questionnaire was directed to a random sample of customers in the investigated restaurants. A number of 380 forms was distributed, among them 308 forms (81.1%) were completed and valid for analysis. The findings showed that there is no significant difference between males and females regarding their agreement of perception towards using nutrition information. | ||
| Keywords | ||
| Nutrition Information (NI); Making Purchase Decision; Fast Food | ||
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