Hotel Online Reviews: Applied to Five-Star Hotels in the Town of Ain Sokhna in Egypt | ||
| Egyptian Journal of Tourism and Hospitality | ||
| Volume 26, Issue 2, December 2019, Pages 51-75 PDF (671.86 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ejth.2019.233288 | ||
| Author | ||
| Dalia Ibrahim Helal | ||
| Hotel Management, High Institutes, King Marriott, Alexandria, Egypt | ||
| Abstract | ||
| The hotel industry in Egypt is an essential ingredient of the hospitality and tourism infrastructure. The ultimate purpose of this exploratory study is to better understand the areas that hotel management can eventually alter and develop, in order to obtain better results. For this purpose, an analysis of hotel guest satisfaction ratings based on attributes such as food, beach, room, location, and cleanliness was conducted across four five-star hotels in the town of Ain Sokhna in Egypt. This has been undertaken to better acknowledge the positive and negative sentiments of hotel guests. In accordance with this, the attributes that differentiate one hotel from another were identified to establish recommendations to hotel management for potentially enhancing their operations and guest satisfactions. Data from Booking.com was used to compare customer ratings on the afore-mentioned hotels. Statistical data analysis techniques were employed to underpin the key attributes that hotels should focus on and improve to ensure guest satisfaction. | ||
| Keywords | ||
| Hotel Online reviews; Ain Sokhna; Five-star hotels | ||
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