Creative patterns and their relationships with the functional performance of brand design in light of the vocabulary of sustainable development | ||
| International Journal of Advanced Research on Planning and Sustainable Development | ||
| Volume 4, Issue 2, December 2021, Pages 61-67 PDF (508.67 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijarpsd.2021.236791 | ||
| Author | ||
| Salwa Mahmoud Ali Hassan | ||
| Professor of Design - Advertising Department, Faculty of Applied Arts - Helwan University | ||
| Abstract | ||
| Man is still in his relentless pursuit to develop all the things around him according to his human standards, in a pattern that insists on completeness, and facts that remain intractable to obey, depending on his disagreement, whether by discovering new theories and materials, or reformulating old forms in proportion to modern visual memory . And the nature of the relationship that binds him with those things was a functional, utilitarian, deliberative, and use relationship, and it was necessary for a person to put all of that under the umbrella of that bewitching magic that we call the creative pattern, making its realization a necessity with the job. As a result of the design dialogue with knowledge, new intellectual principles and theoretical standards were formed, through which the human being was able to obtain a huge abundance of the productive process at the level of industry and creativity, that is, abundance replaced scarcity, which made creativity and employment spread among individuals in an unprecedented way, so art was to abandon That sacred aura that they lived for ages, and he became to perform another function in addition to his job. | ||
| Keywords | ||
| Creative patterns; functional performance; design; sustainable development | ||
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