Employing Artificial Intelligence to Improve E-marketing Strategies for Advertising Platforms on Social Media | ||
| Journal of Design Sciences and Applied Arts | ||
| Article 10, Volume 3, Issue 2, June 2022, Pages 146-155 PDF (1.1 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jdsaa.2022.95784.1124 | ||
| Authors | ||
| Mohamed Ardash1; Amira Ibrahim Hussain* 1; Salwa Mahmmoud2 | ||
| 1Faculty of Applied Arts Helwan university | ||
| 2Faculty of Applied Arts, Helwan University, Egypt. | ||
| Abstract | ||
| The application of artificial intelligence in the digital marketing strategy via social media platforms can be of great benefit to marketers, allowing the generation of personal information and its use in successful campaigns. For social media, the current problem is not a lack of knowledge or skills to create customized campaigns, but rather a lack of time. With so many different ways to collect as much data as possible from customers, it is impossible for one person to capture this data, discover the information, and then set up automated marketing campaigns for each person. Artificial intelligence is the solution to this problem, which focuses on exploiting customer data and machine learning in marketing strategies to anticipate the next step for customers and improve their experience through content personalization. Artificial intelligence is now moving to a new stage where it will be possible to improve productivity, organizational efficiency and increase profitability for enterprises. Companies now have the opportunity to use artificial intelligence technology in order to provide a product or service that meets their needs and expectations. Artificial intelligence on social media has become an essential thing. For example: YouTube suggests videos based on a user's search and search on its platform. Facebook suggests some people on its platform based on people's location. | ||
| Keywords | ||
| Artificial intelligence; social media; machine learning; E-Marketing | ||
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