Employing Two-Dimensional Animated Advertising to Achieve Community Awareness on Social Media Using Adobe Animate Program | ||
| Journal of Design Sciences and Applied Arts | ||
| Article 20, Volume 3, Issue 2, June 2022, Pages 274-283 PDF (1.37 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jdsaa.2022.123621.1162 | ||
| Author | ||
| Heba Alla El-Aasy* | ||
| Faculty of Applied Arts, Damietta University, Egypt. | ||
| Abstract | ||
| This study was summarized in a statement on the effectiveness of employing 2d animated advertising on Facebook using Adobe Animate program because of its characteristics that distinguish it from other social media in terms of rate of use and daily follow-up of ads . The 2d animated awareness advertising aims to raise awareness of issues and topics, especially related to community health and safety, to change or modify the community behavior in positively . The problem lies in the lack of 2d animated advertisements that address the target group in this study on Facebook, and the general limitation of animated advertisements to telling stories of survivors and recoverees without an innovative idea that attracts the recipient, the research assumes that employing 2d animated advertisements using Adobe Animate on Facebook to implement some innovative advertising ideas contribute to raise the target recipients awareness about issues at hand, research aims to employ 2d animated advertisements on social media using Adobe Animate program to positively influence the recipients awareness , the methodology is based on experimental approach by conducting some applied models for 2d animated awareness advertisements on Facebook and statistical approach using a closed questionnaire with analysis and graph, the results extracted from the research were that using Adobe Animate program positively in the 2d animated awareness advertisements on Facebook can contribute to change or modify The recipient's behavior through the presented messages and achieves societal awareness as a kind of social contribution and responsibility. | ||
| Keywords | ||
| Two-dimensional Animated Advertising; Community Awareness; Social Media | ||
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