Theoretical Framework for Exploring Factors Affecting Student’s Intention to Use Facebook in the Egyptian Universities | ||
| مجلة جامعة الإسکندرية للعلوم الإدارية | ||
| Article 8, Volume 59, Issue 2, March 2022, Pages 243-274 PDF (6.81 M) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/acj.2022.241740 | ||
| Authors | ||
| Abdallah Mohamed Khataan1; Ayman Hassan Metwally* 2; Ashraf Adel Labib3 | ||
| 1Teacher assistant in management and marketing College of business and technology, Arab Academy for science, technology and maritime transport | ||
| 2associate professor of management College of business and technology, Arab Academy for science, technology and maritime transport | ||
| 3College of business and technology, Arab Academy professor of management, for science, technology and maritime transport | ||
| Abstract | ||
| The research paper aims at developing a conceptual model that identifies the factors affecting students' intention to use Facebook in education. Therefore, the researcher works first on investigating previous theories and models of social media adoption to be able to identify the suitable variables for this model. Then, the researcher depends on collecting previous literature that had examined those variables. Finally, develop a model and identify the relations of this model. Additionally, the paper provides a conclusion and recommendations for future researchers at the end. | ||
| Keywords | ||
| social media adoption; Facebook; unified theory of acceptance and use of technology; uses and gratifications theory | ||
| References | ||
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