Impact of Augmented Reality Technology on Customer Engagement in Egypt | ||
| International Journal of Tourism, Archaeology and Hospitality | ||
| Volume 1, Issue 1, July 2021, Pages 60-88 PDF (995.6 K) | ||
| DOI: 10.21608/ijtah.2021.243722 | ||
| Author | ||
| Seif Aymen Belal | ||
| BSc of Management, German University in Cairo | ||
| Abstract | ||
| Abstract Nowadays with the daily uprising innovations of technologies all over the world, augmented reality technology was developed and integrated to many different industries and can hugely impact consumer's engagements in various industries in Egypt. Conclusive descriptive research is conducted in a quantitative form. The target population will be highly educated university students as they are considered the youth of the community, the students’ social classes will be from social class A and B with high and higher middle incomes. The total sample of valid analyzed online questionnaires consisted of 152 participants mainly university students from both genders males and females drawn from private universities in Cairo. Findings clarified a positive relationship between augmented reality technology and costumers engagements in Egypt where the perceptions and mindsets of teenagers had changed to being more open and aware with new trending technologies. It is thus recommended to exploit augmented reality technologies in the shopping industry in Egypt, This will raise the consumers' engagement leading to increase in consumption and purchases consequently | ||
| Keywords | ||
| Keywords: Augmented Reality; Engagement; Endorsement | ||
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