Tourism advertising strategies | ||
| International Journal of Eco-Cultural Tourism, Hospitality Planning and Development | ||
| Volume 5, Issue 1, June 2022, Pages 96-127 PDF (728.85 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijecth.2022.244550 | ||
| Author | ||
| AbdalRahman Farid Kamal Hiekal | ||
| PhD Postgraduate Researcher, Faculty of Fine Arts, Alexandria University | ||
| Abstract | ||
| 3. Tourism advertising: 2-3-1 The concept of tourism advertising: The simplest meaning of advertising is to introduce something, that is , publishing data that would provide the reader with a correct idea about the advertised product , service or idea , and often this is intended to induce the recipient to take steps in line with the حجاب دمحم هنير حجاب , 2003 , ص 93. ( )desire s’advertiser And advertising in general is Publishing information and data about goods, services, ideas, institutions, or others, with the intent to sell it or help with selling it or receive it through the use of various media in exchange for payment. As for tourism advertising, it is one of impersonal efforts that work to influence the conscience, emotions and perceptions of tourists and direct their tourism behavior towards contracting a specific tourism program or tourism services for a specific tourism company. The tourism advertising is considered successful if can influence the decision-making for the tourist to travel to that country, as it highlights and focuses on the special influences that interfere with the tourist’s decision to travel. | ||
| Keywords | ||
| Tourism; advertising; strategies | ||
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