Moawad Elhabashi, R., Kortam, W., AbdelAziz, G. (2022). The Impact of the Government Practices to Brand the Country as a Destination for Foreign Direct Investments. test, 2(2), 78-93. doi: 10.21608/ajccr.2022.245007
Riham Moawad Elhabashi; Wael Kortam; Gamal Sayed AbdelAziz. "The Impact of the Government Practices to Brand the Country as a Destination for Foreign Direct Investments". test, 2, 2, 2022, 78-93. doi: 10.21608/ajccr.2022.245007
Moawad Elhabashi, R., Kortam, W., AbdelAziz, G. (2022). 'The Impact of the Government Practices to Brand the Country as a Destination for Foreign Direct Investments', test, 2(2), pp. 78-93. doi: 10.21608/ajccr.2022.245007
Moawad Elhabashi, R., Kortam, W., AbdelAziz, G. The Impact of the Government Practices to Brand the Country as a Destination for Foreign Direct Investments. test, 2022; 2(2): 78-93. doi: 10.21608/ajccr.2022.245007

The Impact of the Government Practices to Brand the Country as a Destination for Foreign Direct Investments

The Academic Journal of Contemporary Commercial Research
Article 4, Volume 2, Issue 2, June 2022, Pages 78-93    PDF (576.87 K)
Document Type: Original Article
DOI: 10.21608/ajccr.2022.245007
Authors
Riham Moawad Elhabashi* 1; Wael Kortam2; Gamal Sayed AbdelAziz2
1Ministry of Communications and Information Technologies
2Faculty of Commerce, Cairo University, Giza, Egypt
Abstract
This paper examines the impact of the government practices to brand the country as a destination for foreign direct investment, in terms of the legal, the human development and the financial practices. The research validates the influence of the Government practices on the country brand image as well as the influence of the country brand image on the intentions of the investor to invest. A qualitative, exploratory approach is adopted among the multi stakeholders involved in the process; government officials, foreign investors and Egyptian decision makers. A combination of interviews, participant observations, content analysis and professional reflection are utilized to enrich the study. Following the qualitative approach, a survey is distributed to collect and gather the feedback of the foreign investors and their representative management. Quantitative analysis is then performed afterwards to analyze and conclude the survey results. The research indicates and proves the effect of the government practices’ influence (in terms of Legal, financial and Human Development) on the country brand image as a construct with its both components, the cognitive and the affective. Analytical Interpretation verifies that both components affect the intentions of the Investor to invest.
Keywords
Egypt, Place branding; Nation branding; Foreign direct investments; Government role; Government practices; Destination Management
Statistics
Article View: 301
PDF Download: 757