THE DEVELOPMENT OF SOME SCIENCE AND TECHNOLOGY PROGRAMS IN THE EGYPTIAN TELEVISION, AND ITS IMPACT ON DEVELOPING ENVIRONMENTAL VALUES AMONG YOUTH | ||
| Journal of Environmental Science | ||
| Article 19, Volume 32, Issue 1, March 2016, Pages 381-406 PDF (758.92 K) | ||
| Document Type: Review Article | ||
| DOI: 10.21608/jes.2016.24761 | ||
| Authors | ||
| El-Rafii, M. M. K1; Mekkawi, H. I2; Ahmadein, M. M. M3 | ||
| 1Institute of Environmental Studies and Research, Ain Shams University | ||
| 2Faculty of Mass Communication, Cairo University | ||
| 3Chairman of Company “Cable Network Egypt” ( CNE ) | ||
| Abstract | ||
| The study aimed at developing environmental values for youth through the development of some programs on science and technology broadcasted on the Egyptian Television, and showing its impact on the development of environmental values among youth. The researcher has used several tools for data collection, namely: - content analysis form (24) Episodes have been analyzed, distributed on (4) programs (on Channels 1 and 2) {6 episodes of each program} during the period (September to December 2015), and developing 2 programs, in addition to the design of - Environmental values scale which has been applied to (40) Ain Shams and Cairo University students, divided into (20) Ain Shams University and Cairo University male students , and 20 Ain Shams University and Cairo University female students . This was applied before and after watching on the same sample. The most important findings of the study include: 1- There are differences in statistical significance between youth before and after watching science and technology programs concerning environmental values in favor of post – watching, which shows the effect of developing science and technology programs on developing environmental values for youth. 2- There are no statistically significant differences between male and female students concerning environmental values after watching science and technology programs, which shows that the difference in the gender variable does not affect the level of environmental values among youth after watching the developed programs on science and technology. 3- Most of the science and technology programs don't reveal interest in the participation of viewers, thus losing the interaction with viewers, who are the target by these programs. 4- Science and technology programs include many positive environmental values which affect the viewers, but it lack the attractive Showing. | ||
|
Statistics Article View: 192 PDF Download: 495 |
||
