TESTING THE THEORY OF PLANNED BEHAVIOR TPB IN DETERMINING INTENTION AND BEHAVIOR TO HIRE PEOPLE WITH DISABILITIES IN EGYPTIAN HOTELS | ||
| مجلة کلية السياحة والفنادق. جامعة المنصورة | ||
| Article 13, Volume 11, Issue 2, June 2022, Pages 647-719 PDF (874.86 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/mkaf.2022.254025 | ||
| Authors | ||
| Eslam Ahmed Fathy Fathy1; Amr Fouad2 | ||
| 1Associate Professor of Hospitality Management, Faculty of Tourism and Hotel Management, Pharos University in Alexandria, Egypt | ||
| 2Lecturer, Faculty of Tourism and Hotel Management, Pharos University in Alexandria, Egypt | ||
| Abstract | ||
| Purpose: The current study aims to analyze the hotels' managers' intention to hire PWDs in the hotel industry by using the theory of planned behaviors model. Design/methodology/approach: It has employed a quantitative approach with the TPB model to collect the data. The survey has been developed based on literature, and a total of 207 valid questionnaires distributed among senior hotel managers in four and five-star hotels in Egypt, then were analyzed. Findings: Results of the path analysis showed that attitude and subjective norms significantly affect senior hotels managers' intention, also the intention has a positive effect on their behavior to hire PWDs. Moreover, the attitude affects directly the behavior of hiring PWDs. Theoretical Implications: The attitude can affect directly the behavior of hiring PWDs. The intention plays a vital role as a mediator between subjective norms and behaviors. Practical Implications: The managers should be trained and motivated to accept PWDs to enhance the hotel image. PWDs should be trained by using Knowledge Management KM and assistive technology. The government should create employment opportunities for PWDs through vocational training courses. Research Limitations and Further Researches: Further research should work to overcome current limitations. Future comparative studies can be conducted between the hospitality grades, management style, hotel departments, and sectors. Also, the socio-demographic factors may play a vital role in hotel managers' opinions. Originality/Value: This is a pioneering effort to apply TPB to measure the intention and behavior of hotel managers to hire Egyptian PWDs. | ||
| Keywords | ||
| Disabilities; Theory of planned behavior TPB; Attitudes; subjective norms; intention; behavior to hire; PWDs | ||
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