Changing of the Visual Identity Design in the Dynamic Logo | ||
| Arts and Architecture Journal | ||
| Volume 3, Issue 1, June 2022, Pages 149-178 PDF (763.85 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/aaj.2022.254262 | ||
| Authors | ||
| Basant Gamal Ali Salem1; Hassan Mohamed Mohamed Abouelnaga2 | ||
| 1Assistant Lecturer - Graphic Department, Faculty of Fine Arts - Alexandria University | ||
| 2Professor at Graphic Department, Faculty of Fine Arts - Alexandria University | ||
| Abstract | ||
| The world in which we live has become very fast and constantly changing and producing new forms of communication, development, and information technology, and this was the result of the digital revolution and also changed the current global scene politically, economically and socially. Since humans live in the current world of technology, the identity must be dynamic to adapt to the environment. And to depend on change and know that change is part of the reality of its own business and must work on the basis that they are living organisms dependent on change, for it is not something fixed, static and fossilized, but it is constantly evolving. We must move from simple static identities to dynamic, highly interactive variable identities. | ||
| Keywords | ||
| Visual Identity Design; Dynamic Logo | ||
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