تأثير التعرض لحملة "حياة كريمة" في التليفزيون والإنترنت على اتجاهات الشباب نحو أداء الحكومة

Lilleker, D. G. & Lees-Marshment, J., D. (Eds.), Political marketing: A comparative perspective, (Manchester University Press, 2005).

 ( Newman, B. I., The marketing of the president: Political marketing as campaign strategy. (Sage, Publications, 1994). pP10

 ( Lees‐Marshment, J., The product, sales and market‐oriented Party‐How Labor learnt to market the product, not just the presentation. European Journal of Marketing, 35(9/10), 2001, pp1074-1084.

-Abd Alghani, M. (2010). maharat alaitisal waltaswiq alsiyasi: 'iidarat alaintikhabati, (Alqahira: dibk lilnashr waltawzie). )

-Aljamal, R. (2005)., altaswyq alsayasiu wal'iielami: al'iislah alsayasia faa masr, (Alqahira: Aldaar Almasrayt Allubnaniy),.

 ( Newman, B. I., & Perloff, R. M., Political Marketing: Theory, Research, and Applications1. In Handbook of political communication research, (35-62). (Routledge, 2004), p26.‏

-Abd Almueti, L. (2020). almuealijat alnazariat walmanhajiat libuhuth altaswiq alsiyasii: dirasat tahliliat min almustawaa althaani lilbuhuth almanshurat fi alfatrat min 2006 'iilaa 2018, majalat albuhuth al'iielamiati, 55(6), 3315-3390.

 ( Lees-Marshment, J., Marketing After the Election: The Potential and Limitations of Maintaining a Market Orientation in Government, Canadian Journal of Communication, 34(2), 2009, pp205–227.

 ( Baines, P. R., & Egan, J., Marketing and political campaigning: mutually exclusive or exclusively mutual? Qualitative Market Research: An International Journal, 4(1), 2001, pp 25-33.

 ( Baines, P. R., Public relations and marketing are less important than policy development and political leadership, Journal of Public Affairs, 11(3), 2004, pp289-313 

 ( Lilleker, D. G. & Lees-Marshment, J., D. (Eds.). (2005). Op., Cit., p19.

 ( Harris, P., & Lock, “Mind the gap”: the rise of political marketing and a perspective on its future agenda, European Journal of Marketing 44 (3), 2010, pp297-307.

-Abu zaid,  R. (2020). altaswiq alsiyasi: dirasat fi alnash'at walmadaris wamajalat altatbiqi, almajalat aleilmiat likuliyat aldirasat alaiqtisadiat waleulum alsiyasiati, 10 (8),  57-84.

 ( Newman, B. I., The mass marketing of politics: Democracy in an age of manufactured images, (Sage Publications, 1999), p11.

-Sayd, A. (2018), madkhal 'iilaa al'ahzab alsayasiyt waltaswiyq alsayasi, (Alqahira: dar Alkutub alealmiyt lilnashr waltuwzaye),

-Abd alghani, O. (2010). dawr altaswiq alsiyasii fi alahzab almisriat watathiruh ealaa almusharakat alaintikhabiat lilmuatinina, almajalat aleilmiat lilaiqtisad waltijarati, 1(1), 125-182.

 ( Gurău, C., & Ayadi, N., Political communication management: The strategy of the two main candidates during the 2007 French presidential elections, Journal of Communication Management, 15 (1), 2011, pp 5-22.

-Jubir, A. (2020). altaswiq alsiyasiu: almafhum wal'abeadi, majalat madarat lileulum al'iinsaniat walaijtimaeiati, kuliyat alhadi aljamieati, Aljazayar, 3(1), 608-628.

 (  Iyengar, S., & Simon, A. F., New perspectives and evidence on political communication and campaign effects, Annual review of psychology, 51(1), 2000, pp 149-169.

-Shalabi, S. (2014). altaswiq alsiyasiu eabr alhamalat al'iielaniat waealaqatih bialmusharakat alsiyasiat lilnaakhibina: dirasatan tatbiqiat ealaa eayinat min almuatinin bijumhuriat Misr alearabiati, majalat aldirasat walbuhuth altijariati, 34 (2), 175-201.

 ( Thrassou, A., Vrontis, D., & Kotabe, M., Towards a marketing communications model for small political parties: A primary principles strategic perspective for developed countries, Cross Cultural Management: An International Journal, 18 (3), 2011, pp263-292‏.

-Fadl Almawla, K. (2018), alealaqat aleamat wadawraha fi tahqiq 'ahdaf alhamalat al'iielamiat altawewiati, majalat dirasat 'iielamiatin, jamieat 'Afriqya alealamiati, 3(1), 73-120.

- Albakri, F. (2007). altaswiq aliajtimaeia watakhtit alhamalat al'iielamiati, (Alqahira: Najah Alkasbi).

-Abd Alsalam, A. (2018), altaswiq alsiyasi: alaintikhabat alriyasiat waltashrieiat almisriat eam 2005 nmwdhjan, risalat majistir fi aleulum alsiyasiati, (kuliyat altijarat wa'iidarat al'aemali, jamieat Hulwan).

 ( Smith, G., & Hirst, A., Strategic political segmentation‐A new approach for a new era of political marketing, European Journal of Marketing, 35(9/10),2011, pp1058-1073.

 ( Van Onselen, P., & Errington, W., The democratic state as a marketing tool: The permanent campaign in Australia, Commonwealth & Comparative Politics, 45(1), 2007, pp78-94.

 ( Gurău, C., & Ayadi, N., Op., Cit. p12.

 ( Naik, S., Srivastava, M., & Tapas, P., The role of government campaign commercials in shaping government brand equity, International Journal of Public Sector Performance Management, 5(3-4), 2019, pp500-515.

 ( Raftopoulou, E., & Hogg, M. K., The political role of government‐sponsored social marketing campaigns, European Journal of Marketing.44 (7/8), 2010, pp1206-1227.

-Haydar, H. (2018), altaswiq alsiyasiu watashkil aitijahat alraay aleami fi mawaqie altawasul alaijtimaeii, majalat albahith al'iielamii, 10 (39), 181-202.

 ( Norris, P., Did the media matter? Agenda-setting, persuasion and mobilization effects in the British general election campaign, British politics, 1(2), 2006, pp195-221.

 ( Dawkins, Ryan, Political participation, personality, and the conditional effect of campaign mobilization, Electoral Studies, 45, 2017, pp. 100-109.

-Abd Alhalim, M. (2018). ealaqat taearud alshabab lilhamalat al'iielamiat hawl alaintikhabat alriyasiat almisriat 2018 walmusharakt alsiyasiat ladayhim, almajalat almisriat libuhuth al'iielami, 65(6), 469-554.

-Alkharibi, I. (2012). tahlil alealaqat bayn hamalat altaweiat alaintikhabiat walsuluk alaintikhabi: namudhaj muqtaraha, almajalat Almisria libuhuth al'iielami, 903-947.

-Ibrahim, M. (2015), altaswiq alsiyasiu bialtilfizyun waealaqatih bitashkyl aitijahat alraay aleami nahw al'ahzab alsiyasiat fi masr, almajalat aleilmiat likliat altarbiat alnaweiati, jamieat Almanufia, 2 (4), 1-30.

- Alshirbini, A. (2013). tathir hamalat altaswiq alsiyasii limurashahi alriyasat ealaa alsuluk alaintikhabii lilshabab almisrii fi aintikhabat alriyasat 2012, almajalat almisriat libuhuth al'iielami, aleadad 44(2), 227-293.

-Shehata, J. (2015), dawr hamalat altaswiq alsiyasii fi tashkyl aitijahat alshabab nahw almusharakt alsiyasiati: dirasatan tatbiqiatan ealaa alaintikhabat alriyasiat 2014, almajalat alearabiat libuhuth al'iielam walaitisali, 8(4), 168-187.

 ( Soon, C., & Samsudin, S. N., General Election 2015 in Singapore: What social media did and did not do, The Round Table, 105(2), 2016, pp171-184. ‏

-Abd Alhamid, S. (2011). altaswiq alsiyasiu lil'ahzab waljamaeat alsiyasiat almisriati: dirasat tatbiqiat ealaa alaintikhabat altashrieiat nufimbir, almajalat Almisria libuhuth alraay aleam, 10 (3), 267-325.

-Ayad, K. (2015). aistikhdam al'iintirnit kusylat aitisal fi hamalat altaswiyq alsayasi: dirasatan lihamlat aintikhabat alriyasat al'amruykyt 2008, bahth manshur fi: khayrat eayad wa'ahmad faruq, alealaqat aleamat walaitisal almuasisii eabr al'iintirnti, t 1, (Alqahera: Aldaar Almasray Allubnaniy), 173.

 ( Housholder, E., & La Marre, H. L., Political social media engagement: Comparing campaign goals with voter behavior, Public Relations Review, 41, 2015, pp. 138–140.

 ( Painter, D. L., Online political public relations and trust: Source and interactivity effects in the 2012 US presidential campaign, Public relations review, 41(5), 2015, pp801-808.

 ( La Marre, H. L., & Suzuki-Lambrecht, Y., Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns’, public relations review, 39(4), 2013, pp360-368.

 ( Fenoll Tomé, F. V., & Cano Orón, L., Citizen engagement on Spanish Political Parties ' Facebook Pages analysis of the 2015 electoral Campaign comments, Communication & Society, 30(4), 2017, pp131-147.

-Yousef, F. (2011). tathir hamalat altaswiq alsiyasii eabr al'iintirnit ealaa suluk alnaakhib albahraynii khilal alaintikhabat alniyabiat lilmamlakat eam 2010, risalat majistir, (aljamieat Al'ahliati, Albahrayn).

 ( Moon, B., & Yang, S. U., Developing the scale of presidential candidate's dialogic communication (PCDC) during the 2017 presidential campaign in South Korea, Public Relations Review, 47(1), 2021. ‏

 ( Baxter, G., & Marcella, R., Voters’ online information behaviour and response to campaign content during the Scottish referendum on independence, International Journal of Information Management ,37, 2017, pp. 539–546.

-Abd Alghafar, a. (2017). aistikhdam wasayil al'iielam fi hamalat altaswiq alsiyasii lil'ahzab alsiyasiat almisriati: dirasat muqaranat bayn hizb alwafd wahizb almisriiyn al'ahrar, hawliaat kuliyat aladab- jamieat Ain shams, 45 (2), 231-253.

- Tahon,  M. (2021).altaswiq alsiyasiu lil'ahzab alsiyasiat almisriat min khilal shabakat altawasul alaijtimaeii, almajalat aleilmiat libuhuth alealaqat aleamat wal'iielani, 21(1), 303-339.

-Shtwan, M. (2020). aitijahat altalabat aljamieiiyn nahw aistikhdam al'ahzab alsiyasiat limawaqie altawasul alaijtimaeii fi altaswiq alsiyasii bialjazayir: dirasatan maydaniatan ealaa eayinat min talabat jamieat jijl, majalat Alhikmat lildirasat al'iielamiat walaitisaliati, 21(9), 70-100.

 ( Koliastasis, P., The permanent campaign strategy of prime ministers in parliamentary systems: The case of Greece, Journal of Political Marketing, 19(3), 2020, pp233-257.

 ( Howlett, M., Craft, J., & Zibrik, L., Government communication and democratic governance: Electoral and policy-related information campaigns in Canada, Policy and Society, 29(1), 2010, pp13-22.

 ( De Vreese, C. H., Primed by the Euro: The impact of a referendum campaign on public opinion and evaluations of government and political leaders, Scandinavian Political Studies, 27(1), 2004, pp45-64. ‏

-Muhamad, Y. (2019). altaswiq alsiyasiu wa'ada' al'ahzab alsiyasiat min wijhat nazar alnaakhibina: dirasat maydaniatun, majalat kuliyat Aladab waleulum al'iinsaniati, 28(1), 221-292.

 ( Peltzer, K., Parker, W., Mabaso, M., Makonko, E., Zuma, K., & Ramlagan, S., Impact of national HIV and AIDS communication campaigns in South Africa to reduce HIV risk behavior, The Scientific World Journal, 12 (3), 2012, pp120-153.

 ( Porto, M. P., Fighting AIDS among adolescent women: Effects of a public communication campaign in Brazil, Journal of health communication, 12(2), 2007, pp121-132.

 ( Nelson, O., & Namtira, B. J., Measuring media campaigns effectiveness for environmental health for Sustainable Development: A study of Ebola outbreak in Lagos State, Nigeria, Journal of Health Management, 19(4), 2017, pp553-562.

 ( Gray, L., MacDonald, C., Mackie, B., Paton, D., Johnston, D., & Baker, M. G., Community responses to communication campaigns for influenza A (H1N1): a focus group study, BMC Public Health, 12(1), 2012, pp1-12.

- Alsidir, S. (2019). dawr alhamalat al'iielamiat alsihiyat fi altaathir ealaa alsulukiaat alwiqayiyat lil'usrat alsaeudiati: dirasat mashiatun, almajalat alearabiat libuhuth al'iielam waliaitisali, aleadad 25(2), 316- 345.

-Abd Aleal, H. (2021). dawr alhamalat al'iielamiat alhukumiat fi tashkil alwaey alsihiyi liljumhur almisrii 'athna' jayihat kuruna: dirasat maydaniatun, majalat buhuth alealaqat aleamat Alsharq Al'awsat, 34(1), 583-639.

- Muhamad, M. (2021). dawr alhamalat al'iielamiat liwizarat alsihat walsukaan ealaa safhatiha alrasmiat ealaa alfisbuk fi taweiat aljumhur almisrii bijayihat kuruna: dirasat maydaniatin, majalat buhuth alealaqat aleamat Alsharqa, 34(5), 141- 214.

-Musaa, R. (2021), dawr alhamalat al'iielamiat fi altaweiat alsihiyat lilmar'at almisriati: dirasat muqaranat bayn almar'at fi alriyf walhadra, almajalat aleilmiat libuhuth alealaqat aleamat wal'iielani, 22(3),  577-605.

 ( Yuniar, A. D., & Fibrianto, A. S., Public Health Communication Campaign ‘Germas’ by Ministry of Health in Maluku 2018: An overview. In First International Conference on Administration Science (ICAS 2019), Atlantis Press, 2019, pp152-156.

 ( Altindağ, O., Greve, J., & Tekin, E., Public health policy at scale: Impact of a government-sponsored information campaign on infant mortality in Denmark, The Review of Economics and Statistics, 2021, pp1-36.

 ( Arikan, I., Karakaya, K., Erata, M., Tüzün, H., Baran, E., Göçmen, L., & Yesil, H. K., Fighting obesity campaign in Turkey: evaluation of media campaign efficacy, Central European Journal of Public Health, 22(3), 2014, p170.

 ( Sims, M., Langley, T., Richardson, S., Salway, R., Lewis, S., McNeill, A., & Gilmore, A. B., The effectiveness of mass media campaigns in reducing smoking in England: an observational study, The Lancet, 2013, pp382, S15.

-Aldasuqi, Z. (2018). dawr alhamalat al'iielamiat fi alqanawat alfadayiyat fi taweiat almurahiqin biqadiat almukhadirati, almajalat Almisria libuhuth al'iielami, 62(8), 629- 687.

-Abd Altawab, I. (2016), dawr wasayil al'iielam fi alqadaya alqawmiati: dirasat tatbiqiat ealaa eayinat min hamalat tarshid alsuluki, risalat dukturah ghayr manshuratin, (jamieat Alqahira, kuliyat Al'iielam, qism alealaqat aleamat wal'iielan).

-Alsharqawi, A. (2010). alhamalat al'iielamiat altilifizyuniat alkhasat bikhitan al'iinath waealaqatiha biaitijahat alwalidayn nahw alkhitan, risalat majistir ghayr manshuratin, (jamieat Ain shams: maehad aldirasat aleulya liltufulati, qism al'iielam wathaqafat al'atfali).

- Gabir, S. (2013). dawr hamalat altaweiat al'iielamiat bialqanawat alfadayiyat almisriat fi daem almasyuwliat almujtamaeiat ladaa aljumhuri, dirasat earabiat fi altarbiat waeilm alnafsi, 40(4),  13-52.

-Abd Aleazim, R. (2017).  wa'iinji hilmi mahmud, aitijahat almisriiyn almuqimin walmughtaribin nahw faeaaliat alhamalat alaelamiat fi hashd alraay aleami bishan almusharakat almujtamaeiati: hamalat shahr ramadan nmwdhjan, almajalat aleilmiat libuhuth Alezaa waltilfizyun, 11(2), 405- 471.

- Faisal,  R. (2020). dawr 'iielanat hamalat altaweiat alsihiyat fi wasayil al'iielam aljadidat fi taeziz musharakat almujtamae alsaeudii, almajalat aleilmiat libuhuth alealaqat aleamat wal'iielani, 19(3), 155- 195.

 ( Salehudin, I., 100% love Indonesia: Role of government campaign to promote local products in Indonesia, Asean Marketing Journal, 8(1), 2016, pp1-17.

 ( Harrison, T. R., Morgan, S. E., King, A. J., & Williams, E. A., Saving lives branch by branch: the effectiveness of driver licensing bureau campaigns to promote organ donor registry sign-ups to African Americans in Michigan, Journal of health communication, 16(8), 2011, pp805-819.

-Alsaman, A. (2017). alealaqat biyn altaearud li'iielanat hamlat al'iislah aljury walaitijah nahw al'iislahat alaiqtisadiyt fi masri, majalat buhuth alealaqat aleamat alsharq Al'awsat, aleadad 16(2), 194-222.

-Lutfi, R. (2014), hamalat aldieayat alsiyasiat watathiruha ealaa aljumhur Almisrii- dirasat tatbiqiat ealaa alhamalat altilifizyuniat lidustur 2014, majalat albuhuth al'iielamiati, 42(5), 9-60.

-Hijazi, R. (2020). dawr alhamalat al'iielamiat fi tashkil alwaey alsihiyi lilmar'at almisriati: dirasatan tatbiqiatan ealaa hamlat 100 milyun sihata, majalat albuhuth al'iielamiati,53(1), 867-928.

-Altindağ, O., Greve, J., & Tekin, E., Public health policy at scale: Impact of a government-sponsored information campaign on infant mortality in Denmark, The Review of Economics and Statistics, 2021, pp1-36.

-Arikan, I., Karakaya, K., Erata, M., Tüzün, H., Baran, E., Göçmen, L., & Yesil, H. K., Fighting obesity campaign in Turkey: evaluation of media campaign efficacy, Central European Journal of Public Health, 22(3), 2014, p170.

-Baines, P. R., Public relations and marketing are less important than policy development and political leadership, Journal of Public Affairs, 11(3), 2004, pp289-313 

-Baines, P. R., & Egan, J., Marketing and political campaigning: mutually exclusive or exclusively mutual? Qualitative Market Research: An International Journal, 4(1), 2001, pp 25-33

-Baxter, G., & Marcella, R., Voters’ online information behaviour and response to campaign content during the Scottish referendum on independence, International Journal of Information Management ,37, 2017, pp. 539–546.

-Dawkins, Ryan, Political participation, personality, and the conditional effect of campaign mobilization, Electoral Studies, 45, 2017, pp. 100-109.

-De Vreese, C. H., Primed by the Euro: The impact of a referendum campaign on public opinion and evaluations of government and political leaders, Scandinavian Political Studies, 27(1), 2004, pp45-64. ‏

-Fenoll Tomé, F. V., & Cano Orón, L., Citizen engagement on Spanish Political Parties ' Facebook Pages analysis of the 2015 electoral Campaign comments, Communication & Society, 30(4), 2017, pp131-147.

-Gray, L., MacDonald, C., Mackie, B., Paton, D., Johnston, D., & Baker, M. G., Community responses to communication campaigns for influenza A (H1N1): a focus group study, BMC Public Health, 12(1), 2012, pp1-12.

-Gurău, C., & Ayadi, N., Political communication management: The strategy of the two main candidates during the 2007 French presidential elections, Journal of Communication Management, 15 (1), 2011, pp 5-22

-Harris, P., & Lock, “Mind the gap”: the rise of political marketing and a perspective on its future agenda, European Journal of Marketing 44 (3), 2010, pp297-307

-Harrison, T. R., Morgan, S. E., King, A. J., & Williams, E. A., Saving lives branch by branch: the effectiveness of driver licensing bureau campaigns to promote organ donor registry sign-ups to African Americans in Michigan, Journal of health communication, 16(8), 2011, pp805-819.

-Housholder, E., & La Marre, H. L., Political social media engagement: Comparing campaign goals with voter behavior, Public Relations Review, 41, 2015, pp. 138–140.

-Howlett, M., Craft, J., & Zibrik, L., Government communication and democratic governance: Electoral and policy-related information campaigns in Canada, Policy and Society, 29(1), 2010, pp13-22.

-Iyengar, S., & Simon, A. F., New perspectives and evidence on political communication and campaign effects, Annual review of psychology, 51(1), 2000, pp 149-169.

-Koliastasis, P., The permanent campaign strategy of prime ministers in parliamentary systems: The case of Greece, Journal of Political Marketing, 19(3), 2020, pp233-257.

-La Marre, H. L., & Suzuki-Lambrecht, Y., Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns’, Public relations review, 39(4), 2013, pp360-368.

-Lees-Marshment, J., Marketing After the Election: The Potential and Limitations of Maintaining a Market Orientation in Government, Canadian Journal of Communication, 34(2), 2009, pp205–227.

-Lees‐Marshment, J., The product, sales and market‐oriented Party‐How Labor learnt to market the product, not just the presentation. European Journal of Marketing, 35(9/10), 2001, pp1074-1084.

-Lilleker, D. G. & Lees-Marshment, J., D. (Eds.), Political marketing: A comparative perspective, (Manchester University Press, 2005). p12

-Moon, B., & Yang, S. U., Developing the scale of presidential candidate's dialogic communication (PCDC) during the 2017 presidential campaign in South Korea, Public Relations Review, 47(1), 2021. ‏

-Naik, S., Srivastava, M., & Tapas, P., The role of government campaign commercials in shaping government brand equity, International Journal of Public Sector Performance Management, 5(3-4), 2019, pp500-515.

-Nelson, O., & Namtira, B. J., Measuring media campaigns effectiveness for environmental health for Sustainable Development: A study of Ebola outbreak in Lagos State, Nigeria, Journal of Health Management, 19(4), 2017, pp553-562.

-Newman, B. I., & Perloff, R. M., Political Marketing: Theory, Research, and Applications1. In Handbook of political communication research, (35-62). (Routledge, 2004), p26 ‏

-Newman, B. I., The mass marketing of politics: Democracy in an age of manufactured images, (Sage Publications, 1999), p11

-Newman, B. I., The marketing of the president: Political marketing as campaign strategy. (Sage, Publications, 1994). pP10

-Norris, P., Did the media matter? Agenda-setting, persuasion and mobilization effects in the British general election campaign, British politics, 1(2), 2006, pp195-221.

‏-Painter, D. L., Online political public relations and trust: Source and interactivity effects in the 2012 US presidential campaign, Public relations review, 41(5), 2015, pp801-808.

-Peltzer, K., Parker, W., Mabaso, M., Makonko, E., Zuma, K., & Ramlagan, S., Impact of national HIV and AIDS communication campaigns in South Africa to reduce HIV risk behavior, The Scientific World Journal, 12 (3), 2012, pp120-153

-Porto, M. P., Fighting AIDS among adolescent women: Effects of a public communication campaign in Brazil, Journal of health communication, 12(2), 2007, pp121-132.

-Raftopoulou, E., & Hogg, M. K., The political role of government‐sponsored social marketing campaigns, European Journal of Marketing.44 (7/8), 2010, pp1206-1227

-Salehudin, I., 100% love Indonesia: Role of government campaign to promote local products in Indonesia, Asean Marketing Journal, 8(1), 2016, pp1-17.

-Sims, M., Langley, T., Richardson, S., Salway, R., Lewis, S., McNeill, A., & Gilmore, A. B., The effectiveness of mass media campaigns in reducing smoking in England: an observational study, The Lancet, 2013, pp382, S15.

-Smith, G., & Hirst, A., Strategic political segmentation‐A new approach for a new era of political marketing, European Journal of Marketing, 35(9/10),2011, pp1058-1073.

-Soon, C., & Samsudin, S. N., General Election 2015 in Singapore: What social media did and did not do, The Round Table, 105(2), 2016, pp171-184. ‏

-Thrassou, A., Vrontis, D., & Kotabe, M., Towards a marketing communications model for small political parties: A primary principles strategic perspective for developed countries, Cross Cultural Management: An International Journal, 18 (3), 2011, pp263-292‏

-Van Onselen, P., & Errington, W., The democratic state as a marketing tool: The permanent campaign in Australia, Commonwealth & Comparative Politics, 45(1), 2007, pp78-94.

-Yuniar, A. D., & Fibrianto, A. S., Public Health Communication Campaign ‘Germas’ by Ministry of Health in Maluku 2018: An overview. In First International Conference on Administration Science (ICAS 2019), Atlantis Press, 2019, pp152-156.