The Relationship between Environmental Cues and Consumer Behavior | ||
| مجلة جامعة الإسکندرية للعلوم الإدارية | ||
| Article 3, Volume 59, Issue 5, September 2022, Pages 85-109 PDF (5.51 M) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/acj.2022.269312 | ||
| Author | ||
| Shereen Khaled Shaheen | ||
| Freelance Scientific Researcher at ESLSCA University | ||
| Abstract | ||
| This study investigates the significance of environmental signals that can be controlled and the effect these cues have on consumer behavior in a variety of commercial settings, including shopping malls, retail stores, nursing homes, spas, and educational institutions. Environmental signals including environmentally responsible design, high-quality interior environments, colors, lighting, and acoustics are some of the things that are looked at. This study focuses on the impact that each cue has on customer behavior, as well as the chances for boosting profitability, a sense of perceived luxury, and a propensity to remain. Additionally, the study examines the opportunities for these factors. This research ought to teach interior designers and decision-makers how to incorporate suitable environmental cues in their commercial buildings to maximize productivity. This would increase the location's productivity. According to the general conclusions that were drawn from the research that was analyzed, sustainability and space design are both extremely important aspects that need to be incorporated into the environment. A person's color tastes can be shaped by factors such as age, available space, and the skillful use of color in their environment. The same color scheme that is used in a physical location differently generates distinct emotional responses from people, which might change their impression of luxury as well as their desire to remain there. Even a color scheme that isn't particularly luxurious can boost the feeling of luxury and make people want to stay longer, but this depends on how the space is being used. Music influences a person's buying and eating behaviors. Dim lighting encourages people to make more purchases of food, whereas bright lighting creates a sense of security and coziness; both types of lighting have their place in the design of an area, and each should be used appropriately. | ||
| Keywords | ||
| Retail store formats; Store environmental cues; Store-choice criteria; Pro-environmental attitudes; Ecological consumer behavior | ||
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