Creative Patterns and Their Relationships with the Functional Performance of Brand Design In Light Of the Vocabulary of Sustainable Development | ||
| International Journal of Multidisciplinary Studies on Management, Business, and Economy | ||
| Volume 5, Issue 2, December 2022, Pages 75-82 PDF (395.75 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijmsbe.2022.272011 | ||
| Author | ||
| Salwa Mahmoud Ali HASSAN | ||
| Advertising Department, Faculty of Applied Arts, Helwan University, Egypt | ||
| Abstract | ||
| Man is still in his relentless pursuit to develop all the things around him according to his human standards, in a pattern that insists on completeness, and facts that remain intractable to obey, depending on his disagreement, whether by discovering new theories and materials, or reformulating old forms in proportion to modern visual memory, and the nature of the relationship that binds him with those things was a functional, utilitarian, deliberative, and use relationship, and it was necessary for a person to put all of that under the umbrella of that bewitching magic that we call the creative pattern, making its realization a necessity with the job. | ||
| Keywords | ||
| Creative Patterns; the Functional Performance; Brand Design; Sustainable Development | ||
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