Musical Advertising Technology and its Impact on the Purchasing Behavior of Inbound Tourists to Egypt | ||
| The International Journal of Tourism and Hospitality Studies | ||
| Volume 3, Issue 2, October 2022, Pages 131-162 PDF (1000.6 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijthsx.2022.167282.1028 | ||
| Authors | ||
| Mohab Hussein Elbishbieshy* 1; Hanaa Fouad Ali Abd El-Rahman2 | ||
| 1Tourism and Hotels faculty – Bine suief university | ||
| 2Faculty of Early Childhood Education, Bine Suief, University | ||
| Abstract | ||
| The study sought to identify the effects of the various types of music advertising technology, which some inbound tourists of different nationalities were exposed to, which affected their feelings, which may help direct on directing their purchasing behaviour in Egypt again. In order to achieve the objectives of the research, answer the research questions and verify the validity of the hypotheses, some research procedures were followed consistently with the descriptive approach. The measures used included description cards and field observation checklists to assess the purchasing behaviour of tourists by displaying four videos representing musical propaganda. A random sample of tourists visiting the Arab Republic of Egypt was selected, comprised of (90) Arab and foreign tourists in Hurghada - Arab Republic of Egypt. The research experiment was conducted during the months of May and June 2022. The results of the research concluded that there was a positive, statistically significant correlation between the rates of purchasing attraction for tourists to Egypt again through the use of music advertising technology. In light of its results, the research forwarded some relevant recommendations. Key words: Technology, Musical Advertising, Purchasing Behavior, Tourism attraction. | ||
| Keywords | ||
| Technology; Musical Advertising; Purchasing Behaviour; Tourism attraction | ||
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