The Role of Design Strategies in the Development of Ceramic SMEs in Egypt | ||
| International Journal of Design and Fashion Studies | ||
| Volume 5, Issue 2, December 2022, Pages 79-100 PDF (240.54 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijdfs.2022.274206 | ||
| Author | ||
| Marwa Zakrya Mouhammed Ali | ||
| Lecturer- Ceramic dep.-Faculty of Applied Arts-Helwan university | ||
| Abstract | ||
| Needless to say, that the Small and Medium Enterprises (SMEs) have a significant importance in the economy of all societies, regardless of their system and development plans. In Egypt, SMEs occupy the major part of the industry sector; hence, these enterprises have a vital role in the Egyptian economy despite all the difficulties and problems they face. Many efforts have been done, on an international scale, to reveal all economic and managerial effects of the SMEs; among these efforts was the development of many strategic models that have been constructed especially for this sector. | ||
| Keywords | ||
| Strategy; Design strategy; Small Scale Ceramic Enterprise; SMEs; Ceramic Design | ||
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