القيمة المدركة من زيارة المعارض التجارية وعلاقتها بشعور المستهلك بالندم على الزيارة والشراء

- Waraporn Chatratichart, Special Events as Communication Tool to Create Brand Experience:Thai Case Studies, The 2014 WEI International Academic Conference Proceedings, Austraia: The West East Institute, 2014, pp34-38.

- My Bui, Anjala S. Krishen and Kenneth Bates, Modeling regret effects on consumer post-purchase decisions, European Journal of Marketing, Vol. 45, No. 7/8, 2011, pp. 1068-1090.

- Melika Ben M'Barek and Abderrazak Gharbi, The Moderators of Post Purchase Regret, Journal of Marketing Research & Case Stud,Vol.2011,Article ID: 511121,2011, pp.1-16.

- Shweta Choudhary, Study of Impulse Buying Behavior of Consumers, International Journal of Advance Research in Computer Science and Management Studies, Vol. 2, Issue. 9, September 2014, pp.1-4.

- Seyedali Vahedi Moakhra, Najla Shafigh, Romina Zerafat and Reza Sohae O, The effect of Regret Determinants on Consumers' Post –Purchase Behavior in Urban Shopping Compilex Building, Management Research and Practice, Vol.10, Issue. 2, 2018, pp. 63-77.

- İpek Kazancoglu , Hatice Aydin and Atul Mishra , The Effect of Guilt on Post-Purchase Regret: Attitudes and Repurchase Intentions Towards Smoking, / EGE Academic Review , Vol.21,Issue.1,2019, pp. 89-79.

- Muhammad Arslan Sarwar, Zainudin Awang, Muhammad Danish Habib, Consumer Purchase Regret: A Systematic Review, International Journal of Academic Research in Business and Social Sciences, Vol.9, No.9, 2019, pp.403- 425.

- Jane E. Workman and Seung-Hee Lee, Fashion trendsetting, attitudes toward money, and tendency to regret, International Journal of Retail & Distribution Management, Vol. 47, No. 11, 2019, pp. 1203-1222

- Sai Vijay Tata, Sanjeev Prashar and Chandan Parsad, Examining the influence of satisfaction and regret on online shoppers’ post-purchase behavior, Benchmarking: An International Journal, Vol. 28, No. 6, 2021, pp. 1987-2007

- L. Verina Halim Secapramana, Gracia Jason Magdalena and Listyo Yuwanto, Impulsive Buying, Post-purchase Regret, and Credit Card, Advances in Economics, Business and Management Research, vol: 175, 2020, pp: 5-10.

- Abhishek Kumar, Sumana Chaudhuri, Aparna Bhardwaj and Pallavi Mishra, Impulse Buying and post –purchase regret : A study of Shopping Behaviour for the Purchase of Grocery products, International Journal of Management (IJM), Vol. 11, Issue. 12, December, 2020, pp. 614-624.

-  Sergio Barta, Raquel Gurrea and Carlos Flavian, The role of flow consciousness in consumer regret, Internet Research, Vol. 32, No. 3, 2022, pp. 875-896.

- Dennis W. Rookand Robert J. Fisher, Normative Influences on Impulsive Buying Behavior, Journal of Consumer Research, Vol.22, December 1995, p.308

- Sreedhar Rao Madhavaram and Debra A. Laverie, Exploring Impulse Purchasing on the Internet, Advances in Consumer Research, Vol. 31,No.1, 2004, pp: 59-66.

- V.Bhuvaneswari and Jayasree Krishnan, A Review of Literature on Impulse Buying Behaviour of Consumers in Brick & Mortar and Click only Stores, International Journal of Management Research and Social Science (IJMRSS), Vol. 2, Issue. 3, July – September 2015, pp.84-90.

^- Wiliam, R. (2017). alshira' al'iidmaniu limuntajat wamubtakarat almudat waealaqatih bimuteat altasawuq waldhaka' alwijdanii ladaa alshabab Almisri, majalat 'iidarat al'aemal Almisria, 9(4), 131-218.

-Wilim, R. (2021), alyaqazat aldhihniat ladaa almurahiqin wadawriha fi alhadi min mumarasat alshira' alaindifaeii limalabis almudat fi 'iitar eawamil jadhb marakiz altasuqi, almajalat aleilmiat lildirasat walbuhuth almaliat waltijariati, almujalad althaani, 1(2), 603-678.

 ^- Ying Liao, The Sources and Influencing Factors of Hedonistic Consumption, Psychology,Vol. 12,No.4, 2021, pp: 660-674

- Joseph W. Alba and Elanor F . Williams, Pleasure principles: A review of research on hedonic consumption,Journal of Consumer Psychology,Vol. 23, No.1, 2012,pp.2–18

- Peter David Clarke and Gary Mortimer, Self-gifting guilt: an examination of self-gifting motivations and post-purchase regret, Journal of Consumer Marketing ,Vol. 30, No.6,2013,pp.472–483

- Ben-Roy Do, Usuluddin and Chi Ning Chan, Exploring the Relationship among Hedonic Shopping Motivation, Impulse Buying, Post-Purchase Regret, and Coping, International Journal of Information and Management Sciences, 27, 2016, pp.329-338.

-Muhsin, R. (2017). dawr alshira' aleulawi kamutaghayir wasit fi alealaqat bayn 'adawat tanshit almabieat waziadat alkamiyat almushtarat bialmarat alwahidati: dirasat tatbiqiat ealaa aleumala' almutaradidin ealaa matajir altajziat bimasri, majalat 'iidarat al'aemal Almisria, 9(2).

- Amr, S. (2005), dawr alaitisal altaswiqii altakamul fi tanshit alsiyahat alwafidat 'iilaa masra- dirasat tatbiqiat eali rieayat almunasabat wal'ahdath alsiyahiati, risalat dukturat ghayr manshurt, kuliyat aladab, jamieat Ain shams.

- Ryan B. Lunsford , Investigation of event marketing practice , A dissertation submitted to Doctor of Philosophy, Faculty of the Department of Business & Technology Management, Northcentral Universty, July 2006, p.103

^-Alqaq, F. (2010). 'iiqamat almutamarat walmaearid walnadawati, risalat majistir ghayr manshurtin, kuliyat Alaiqtisad, jamieat Dimashq.

- Hanne Salo, Sports sponsorship as an international marketing communications tool A multiple case study of Finnish companies, Master's thesis, Department of Management and International Business, School of Economics, Aalto University, 2011, p.5.

- Colin Butler, Yahia Bassiouni, Mohamed El‐Adly and Achmad Widjaja, "Revamping the value chain in exhibition facilities: the case of the Dubai exhibition industry", Facilities, Vol. 25 , Issue: 11/12, 2007, pp.419-436.

- Sutchai Yimsiri , Assessing organizational marketing effectiveness and promotional strategies in the Midwest machine tool distributors, Partial Fulfillment of the requirements for the Degree of Doctor of Business Admimstration, Faculty of the School of Business, Northcentral University, 2011, pp.1-167.

- Ying-Wen Liang, Chih-Hung Wang, Sheng-Hshiung Tsaur, Chang-Hua Yen and Jin-Hua Tu, "Mega-event and urban sustainable development", International Journal of Event and Festival Management, Vol. 7 , Issue:.3, 2016, pp.152-171.

- Dae Hui Lee, The impact of exhibition service quality on general attendees’ satisfaction through distinct mediating roles of perceived value, Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 3, 2020, pp. 793-816.

- Linyan Liu, Zheng Xiang, Yuyao Liu, Florian J. Zach, and Nancy McGehee, Factors Influencing Exhibitor Satisfaction and Loyalty: A Meta-Analysis on the Chinese Exhibition Market, Sustainability, Vol.12, No.20, 2020, pp.1-17.

- Haimeng Ding, Kuang-Peng Hung, Norman Peng and Annie Chen, Experiential Value of Exhibition in the Cultural and Creative Park: Antecedents and Effects on CCP Experiential Value and Behavior Intentions,Sustainability,Vol.13, Issue.7100,2021, pp.1-15.

- Dae Hui Lee, Linkages among extended service quality, distinct perceived value and satisfaction in the exhibition trust-building process, Asia Pacific Journal of Marketing and Logistics, Vol. 34, No. 4,2022, pp.817-842.

^-Alsayid, K. (2011), dawr almaearid almisriat fi tanmiat alealaqat altijariat bayn misr walduwal al'iifriqiati, risalat majistir ghayr manshurtin, maehad albuhuth waldirasat Al'iifriqia, jamieat Alqahira, 2011, sa13.

-Fadil, J. (2012), dawr 'iidarat alealaqat aleamat fi baed alhayyat alhukumiat bidawlat alkuayt fi takwin alsuwrat aldhihniat lihadhih alhayyat ladaya aljumhur alkharijiu "dirasat maydaniatin", risalat majistir ghayr manshurtin, kuliyat aladab, jamieat Ain shams.

 - Sudesh & Vivek Shukla, Event Management: An emerging field of business opportunity in India, in Johnny Allen, (editor) The impacts of Events, Proceedings of International Event Research Conference, Sydney: Australian centers for Events Management, July 2005.

-       Bettina Nyffenegger, Lucia Malaer, Harley Krohmer, Performance implications of emotional versus cognitive brand relationship quality: An empirical study of frequent fliers in the Airline industry , In 2010 AMA Winter Educators’ Conference :Theory and Applications , American Marketing Association, Vol. 21, ISSN: 1054-0806 , Winter 2010, pp. 65-66.

- Munir, N. (2019). tanshit almabieat al'iiliktrunii waealaqatuh bialsuluk alshirayiyi liljumhur almisrii, risalat dukturat ghayr manshurtin, kuliyat Aladab, jamieat Ain shams.

- Josep Crespo Hervás , Vicente Prado-Gascó and María Huertas González-Serrano, Perceived Value in Sporting Events (PVSP): A Further Step for the Strategic Management, Sustainability, Vol.12 ,No.14, 2020, pp.2-3.

- My Bui, Anjala S. Krishen and Kenneth Bates, Modeling regret effects on consumer post-purchase decisions, European Journal of Marketing, Vol. 45, No. 7/8, 2011, pp. 1068-1090.

- Shian-Yang Tzeng and Jerry Yuwen Shiu, Regret type matters Risk aversion and complaining in a multidimensional post-purchase regret framework, Asia Pacific Journal of Marketing and Logistics, Vol.31 No.5, 2019, pp.1466-1485

- Marcel Zeelenberg and Rik Pieters, A Theory of Regret Regulation 1.0, Journal of Consumer Psychology ,Vol.17, No.1,2007,pp.3-18

 ^- Ying Liao, The Sources and Influencing Factors of Hedonistic Consumption, Psychology, 12, 2021, pp. 660-674.

 ^- Eda Atilgan, S¸afak Aksoy and Serkan Akinci, "Determinants of the brand equity A verification approach in the beverage industry in Turkey", Marketing Intelligence & Planning Journal , Vol. 23 , No. 3, 2005, pp.1-12.

- Saayman, M. and Saayman, A., "Why travel motivations and socio-demographics matter in managing a national Park. Koedoe", 2008, pp381-388, in (M.Saayman,M. Kruger,J. Erasmus), Finding the key to success: A visitors’ perspective at a national arts festival, Acta Commercii, ISSN: 1680-7537, 2012, p154.

- Larry Yu, Chunlei Wang, Joohwan Seo, "Mega event and destination brand: 2010 Shanghai Expo", International Journal of Event and Festival Management, Vol, 3, Issue:1, 2002, pp.46-65.

-Alsayid, N. (2020), majmueat alniqash alburiati: al'usus alnazariat waliaetibarat almanhajiati, majalat eulum al'iinsan walmujtamaei, 3(2), 163- 189.

- Gurung, Bikash, Marketing in Event Management, Bachelor’s Thesis, Degree Programme in Tourism, Laurea University of Applied Sciences, November 2013, pp.1-40.

 - Long-Yuan Lee, "Factors Affecting Sport Event Attendance: Difference between Participants and Spectators", The Journal of International Management Studies, Vo. 10, No. 2, August, 2015, pp. 27-36

 - Inês Miranda, Nuno Gustavo and Eugénia Castela, Events as a Differentiation Strategy for Tourist Destinations: The Case of Allgarve, Tourism and Hospitality Research, Vol. 10, ISSN: 1871-3173, 2015, pp 141-153.

- Yong Jae Ko, Yu Kyoum Kim, Min Kil Kim and Jeoung Hak Lee, "The role of involvement and identification on event quality perceptions and satisfaction: A case of US Taekwondo Open", Asia Pacific Journal of Marketing and Logistics, Vol. 22, Issue.1,2010, pp.25-39.

 ^- Yi-De Liu, "Major event and city branding: An evaluation of Liverpool as the 2008 European Capital of Culture", Journal of Place Management and Development, Vol. 8, Issue. 2, 2015, pp.147-162.