Kandil, M., Mansour, Z., Mohamed, E. (2022). The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market". test, 5(2), 405-412. doi: 10.21608/dusj.2022.275554
Mohamed Kandil; Ziad Saleh Mansour; Eyad Ehab Mohamed. "The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"". test, 5, 2, 2022, 405-412. doi: 10.21608/dusj.2022.275554
Kandil, M., Mansour, Z., Mohamed, E. (2022). 'The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"', test, 5(2), pp. 405-412. doi: 10.21608/dusj.2022.275554
Kandil, M., Mansour, Z., Mohamed, E. The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market". test, 2022; 5(2): 405-412. doi: 10.21608/dusj.2022.275554

The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"

Delta University Scientific Journal
Volume 5, Issue 2, September 2022, Pages 405-412
Document Type: Original research papers
DOI: 10.21608/dusj.2022.275554
Authors
Mohamed Kandil; Ziad Saleh Mansour* ; Eyad Ehab Mohamed*
Abstract
This study aims to examine the impact of word-of-mouth on brand avoidance in the Egyptian Automobile market. To achieve this objective we designed a survey for sample size is 384 customers, pooling the answers and analyzed statistically. The results show a significant relationship between word-of-mouth and brand avoidance.
Keywords
Word of Mouth; Brand Avoidance
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