Assessing the Degree of Airlines' Commitment to their Social Responsibility (An Applicable Study on EgyptAir) | ||
| The Scientific Journal of the Faculty of Tourism and Hotels, Alexandria University | ||
| Article 6, Volume 19, Issue 2, December 2022, Pages 80-107 PDF (1.42 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/thalexu.2022.177412.1092 | ||
| Authors | ||
| Rana Rafik Rashad* 1; Samar ElKasrawy2; Noha Kamel2; Abdullah Helal3 | ||
| 1Tourism Studies Department, Faculty of Tourism and Hotels, Alexandria University, Egypt | ||
| 2Faculty of Tourism and Hotels Alexandria University | ||
| 3Faculty of Commerce Alexandria University | ||
| Abstract | ||
| Sustainability is considered one of the most important issues that has discussed in the tourism sector. Recently, many new concepts (especially Corporate Social Responsibility) have emerged to achieve sustainability. The concept of Corporate Social Responsibility (CSR) was defined by the (Commission of the European Communities, 2001) as it is the “concept by which companies integrate social and environmental considerations into their operations and in their interaction with stakeholders on a voluntary basis”. Although researchers are interested in exploring the degree of commitment of the other industries to conduct the concept of CSR activities, it has hardly been investigated in the Tourism Industry (especially in the Airline Industry). Therefore, this study aimed to assess the degree of commitment of EgyptAir to its social responsibility by using the Content Analysis method by designing an index consists of six dimensions, namely: (Economic, Legal, Social, Environmental, Ethical, and Stakeholders) dimensions. The results showed that EgyptAir is highly committed to implementing its social responsibility. | ||
| Keywords | ||
| Corporate Social Responsibility; Content Analysis; EgyptAir | ||
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