Using Infographics as Communicative Tools During Covid-19 Pandemic in Egypt: an Analytical Study | ||
| Journal of Design Sciences and Applied Arts | ||
| Article 3, Volume 4, Issue 1, January 2023, Pages 46-59 PDF (883.46 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jdsaa.2022.144463.1197 | ||
| Author | ||
| Ola Suleiman* | ||
| Lecturer at Graphic and Media Arts Dept. MSA University, | ||
| Abstract | ||
| Visual story telling plays an important role in raising awareness and altering people’s behavior. Numerous infographics were shared on various platforms educating, guiding and persuading the public to change their behavior through the difficult time of COVID-19 pandemic, as infographics are considered appealing effective communication tools that can enhance comprehension, recall and are also easily shared in this digital era through various platforms. This study aims to find what kinds of infographics were used to communicate this health risk during the pandemic in Egypt, in addition to the nature of the communicated messages and the aesthetic characteristics that should be taken into consideration when creating an infographic to fight such a health risk. A sample analysis was conducted on collected infographics that have been shared by governmental and nongovernmental health organizations in Egypt on their websites and verified social media platforms from 2020 to 2022, (being the official entities that are responsible of communicating credible information) to examine the visual representations that were used to educate and guide the public through this time of uncertainty. The study found that most of the issued infographics were static, the communicated messages mostly discussed the severity of the risk and guided risk mitigation. In addition to that the most used visual format or style to communicate the desired messages was illustration. | ||
| Keywords | ||
| Infographic; Design; Pandemic; Covid-19; Health-Risk Communication | ||
|
Statistics Article View: 467 PDF Download: 683 |
||
