The phenomenon of targeting Facebook users by using Facebook groups/pages to promote products/services without the need for advertising and marketing companies | ||
| Journal of Design Sciences and Applied Arts | ||
| Article 6, Volume 4, Issue 1, January 2023, Pages 93-108 PDF (1.84 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jdsaa.2022.155724.1209 | ||
| Author | ||
| Dena Magdy Hanna* | ||
| Faculty of Applied Arts Damietta University | ||
| Abstract | ||
| Facebook groups and pages became a powerful advertising and marketing tool in helping advertisers to attract new customers and engage current ones with creative presentations and exclusive content, community, and support. Today, though, with the power of Facebook groups for business, advertising products, brands and services, advertisers can have an extra opportunity to build loyal and virtual customer communities in a way that just wasn’t possible before. (1) This paper aims to clarify that successful and creative Facebook groups can be a strong effective advertising tool. Facebook groups seems to look like a community center, where customers contact, seek information, talk, and share ideas, where each group unites customers with certain and common interests. The goal is to get direct responses and advertise with low cost or without. Get customers interested in starting a conversation with the advertiser and stay niche related, instead of going into every forum or group looking for sales, promotions, and offers for their preferred products/services. (2) The study helps to understand how powerful Facebook advertising groups/pages are in enriching modern advertising and reaching a very wide category of Facebook customers and users letting them immerse in these advertising groups creating large calls of actions. Besides stating the difference between Facebook pages, groups, personal profiles, benefits of Facebook pages, different types and advantages of Facebook advertisements. Some examples are discussed and illustrated for Facebook advertisements, located in different groups, statistical procedure was utilized in analyzing the questionnaire of the proposed Facebook groups for ads in Egypt. | ||
| Keywords | ||
| Facebook users; Facebook advertising; targeting process; Facebook ad pages; business interaction groups | ||
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