توظيف الاتصال الحكومي ‏لأساليب الابتكار وانعكاسها على محتوى الرسالة الإعلامية- ‏دراسة ميدانية لعينة من القائمين بالاتصال في ‏المؤسسات الحكومية الإماراتية

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^[1]Ines Mergel & Stuart L.Bretschneider, " A Three Stage Adoption process for Social Media in government public Administration Review , Government Information Quarterly ,2013 , 73 , 3 , pp.390 – 400.

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^- Hamad AlMullaa et.al, Strategic planning impact on innovation and organizational performance in the UAE, 3rd International Conference on Advances in Business and Law, Nov 2019.

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