Ahmed, M. (2020). A Proposed Lighting Design Strategy for Retail Stores. test, 10(2), 405-414. doi: 10.21608/idj.2020.280803
Mohamed Shohdy Ahmed. "A Proposed Lighting Design Strategy for Retail Stores". test, 10, 2, 2020, 405-414. doi: 10.21608/idj.2020.280803
Ahmed, M. (2020). 'A Proposed Lighting Design Strategy for Retail Stores', test, 10(2), pp. 405-414. doi: 10.21608/idj.2020.280803
Ahmed, M. A Proposed Lighting Design Strategy for Retail Stores. test, 2020; 10(2): 405-414. doi: 10.21608/idj.2020.280803

A Proposed Lighting Design Strategy for Retail Stores

International Design Journal
Article 38, Volume 10, Issue 2 - Serial Number 28, April 2020, Pages 405-414    PDF (1.59 M)
Document Type: Original Article
DOI: 10.21608/idj.2020.280803
Author
Mohamed Shohdy Ahmed
Assistant Professor, Metal Products and Jewelry Department, Faculty of Applied Arts, Helwan University, shohdy.kb@hotmail.com
Abstract
Lighting design plays a key role in retail stores. It can add a remarkable retail atmosphere, affecting buying behaviour and stimulating buying decisions. With new lighting technologies, it is obvious that lighting design can help businesses to achieve their goals by highlighting brand elements and products. In this paper, the process of lighting design for retail stores was explored to reveal its element and factors that affect it. The paper investigated how lighting can maximize benefits for retail stores through research and case studies. Statement of the Problem: The lack of an appropriate design procedure or methodology that responds to the requirements of lighting design for specific purposes and with the extremely wide-ranging environments in retail houses. Objective:  introducing a lighting system that is compatible in every aspect with the varying constituents and functional requirements of retail stores. Results;  A design procedure that constitutes a design strategy and a few design techniques have been introduced and discussed. The strategy describes certain phases and milestones for designers to follow. The strategy also leaves a space for the designer’s creativity to take place and encourages mutual cooperative design thinking.
 
Keywords
Lighting Design; Retail Stores; Buying Behaviour
References
  1. Bao, Q., Faas, D., & Yang, M. (2018). Interplay of sketching & prototyping in early stage product design. International Journal of Design Creativity and Innovation, 6(3-4), 146-168.‏
  2. Baxter, M. (2018). Product design. CRC press.‏
  3. Cengiz, M. S. (2020). Effects of luminaire angle and illumination topology on illumination parameters in road lighting. Light & Engineering, 28(4).‏
  4. Elassy, N. (2015). The concepts of quality, quality assurance and quality enhancement. Quality Assurance in Education.‏
  5. GmbH, E. (2021, April 15). Designing with light - shop - welcoming. Retrieved January 16, 2023, from https://www.erco.com/en/designing-with-light/shop/welcoming-6533/
  6. GmbH, E. (2021, April 15). Designing with light - shop - welcoming. Retrieved January 16, 2023, from https://www.erco.com/en/designing-with-light/shop/welcoming-6533/
  7. GmbH, E. (2021, April 21). Designing with light - shop - experiencing. Retrieved January 16, 2023, from https://www.erco.com/en/designing-with-light/shop/experiencing-6534/
  8. GmbH, E. (2021, April 21). Designing with light - shop - relaxing. Retrieved January 16, 2023, from https://www.erco.com/en/designing-with-light/shop/relaxing-6536/
  9. Hallgrimsson, B. (2012). Prototyping and modelmaking for product design. Hachette UK.‏
  10. Hinks, D., & Shamey, R. (2011). Review of retail store lighting: implications for colour control of products. Coloration Technology, 127(2), 121-128.‏
  11. Karlen, M., Spangler, C., & Benya, J. R. (2017). Lighting design basics. John Wiley & Sons.‏
  12. Matzler, K., & Hinterhuber, H. H. (1998). How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment. Technovation, 18(1), 25-38.‏
  13. Miaskiewicz, T., & Kozar, K. A. (2011). Personas and user-centered design: How can personas benefit product design processes?. Design studies, 32(5), 417-430.‏
  14. Nazaruddin, F. F., & Radzi, N. H. M. (2021). Design A Lighting Point Calculator System For Residential Houses Using Microsoft Visual Basic. Journal of Electronic Voltage and Application, 2(2), 75-83.‏
  15. Pandharipande, A., & Caicedo, D. (2015). Smart indoor lighting systems with luminaire-based sensing: A review of lighting control approaches. Energy and Buildings, 104, 369-377.‏
  16. Petersen, S., & Joo, J. (2015). Inspirational design briefing. Design Thinking: New Product Development Essentials from the PDMA, 13-26.‏
  17. Russell, B. A., Kellett, N., & Reilly, L. R. (2005). A study to determine the efficacy of combination LED light therapy (633 nm and 830 nm) in facial skin rejuvenation. Journal of Cosmetic and Laser Therapy, 7(3-4), 196-200.‏
  18. Schielke, T., & Leudesdorff, M. (2015). Impact of lighting design on brand image for fashion retail stores. Lighting Research & Technology, 47(6), 672-692.‏
  19. Selim, F., Elkholy, S. M., & Bendary, A. F. (2020). A new trend for indoor lighting design based on a hybrid methodology. Journal of Daylighting, 7(2), 137-153.‏
  20. Shikder, S. H., Price, A., & Mourshed, M. (2009). Evaluation of four artificial lighting simulation tools with virtual building reference.‏
  21. Thomke, S., & Bell, D. E. (2001). Sequential testing in product development. Management Science, 47(2), 308-323.‏
  22. Tian, M., & Su, Y. (2014). An improvement to calculation of lighting energy requirement in the European Standard EN 15193: 2007. Journal of Daylighting, 1(1), 16-28.‏
  23. Ulrich, K., & Eppinger, S. (2011). EBOOK: Product Design and Development. McGraw Hill.‏
  24. Von Hippel, E. (1978). A customer-active paradigm for industrial product idea generation. Research Policy, 7(3), 240-266.‏
Statistics
Article View: 433
PDF Download: 766