The Integrated Relation between Advertising Content and Dramatic Performance Embodying the “Refugee Crisis” | ||
| International Design Journal | ||
| Article 6, Volume 13, Issue 2 - Serial Number 50, March and April 2023, Pages 75-100 PDF (3.61 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/idj.2023.288298 | ||
| Authors | ||
| Abeer Hassan Abdo1, 2; DR. MARWA ADEL ATTIA3; Esraa Mohammed Tawfik Amin4 | ||
| 1School of Fine Arts Dean, Newgiza University | ||
| 2Professor at Advertising Department Faculty of Applied Arts, Helwan University | ||
| 3Lecturer at Advertising Department Faculty of Applied Arts, Helwan University | ||
| 4Teaching Assistant at Advertising Department, Faculty of Applied Arts, Helwan University, EsraaTawfik@a-arts.helwan.edu.eg | ||
| Abstract | ||
| The greatest nations are defined by how they treat their weakest inhabitants.”(1) ~Jorge Ramos. quoted Brand experience is conceptualized as sensual awareness, insights and behavioral responses.(2) Thinking clearly and rationally about the meanings of what we are seeing, hearing, sensing, observing, encountering, and how we express our ideas and inner self.(3) As the Nature of human experience is constantly interpretive: whatever perception we have of the world is framed by our efforts to define, figure out and chronicle this experience; allowing us to experience a feeling of integration into a cohesive whole. (4) Performance art is a practice born out of the necessity to find alternative means of releasing the human person from the chains attached by the idols of the state, religion, culture, tradition, consumerism, and capital in order to create a more truthful, true, liberal, and authentic community among people. (5) A performance artist should constantly consider the connections between the demands of intellectual creativity and those of political norms and ethical principles while addressing political and social concerns, such as the Refugee Crisis. (6) Something that people do consciously to produce experiences that alter their own and other people's perceptions. The sense of presence and participation that an artistic practice fosters in both the artist and the audience makes it immensely fulfilling - engaging, engrossing. (7) | ||
| Keywords | ||
| Advertising; Visual content; Brand experience; Dramatic Performances; Human Identity; Refugee Crisis | ||
|
Supplementary Files
|
||
| References | ||
|
1. ‘All refugees want to go home someday’ – UNHCR spokesperson and author Melissa Fleming”https://refugeesmigrants.un.org/%E2%80%98all-refugees-want-go-home-someday%E2%80%99-%E2%80%93-unhcr-spokesperson-and-author-melissa-fleming, Refugee and Migrants, May 26th 2017
2. “A little girl on a BIG journey”, https://www.walkwithamal.org/, The Walk logo by Paul Belford | The Walk artwork by Muse
3. “Crystal Pite on her ballet Flight Pattern (The Royal Ballet)”, https://www.youtube.com/watch?v=qPy9TesbS8w, Published by Royal Opera House
4. “Embodiment of Emotion Throughout the Lifespan: The Role of Multi-Modal Processing in Perception, Cognition, Action and Social and Emotional Functioning.”, https://www.frontiersin.org/research-topics/8911, Frontiers.
5. “Powerful and picturesque portrayal of the greatest drama of our time”, https://operaen.no/en/Productions/crystal-pite-ballet-oslo-operahouse/ , Published by Den Norske Opera & Ballett
6. “Theories of Emotion”, https://www.sparknotes.com/psychology/psych101/emotion/section1/, Emotion Psychology, sparknotes.
7. “Undaily Bread - The Index Project- The daily diet of a refugee.”, https://theindexproject.org/award/nominees/5927, The Index Project.
8. ”Little Amal’, a 3.5m-tall animated puppet of a Syrian refugee girl, visits PACE and the Council of Europe”, https://pace.coe.int/en/news/8430/-little-amal-a-3.5m-tall-animated-puppet-of-a-syrian-refugee-girl-visits-pace-and-the-council-of-europe, Migration, Refugees and Displaced Persons, September 23rd 2021.
1- Bamford, A. -The Visual Literacy White Paper. Adobe Systems. Retrieved from http://www.adobe.com/uk/education/pdf/adobe_visual_literacy_paper.pdf
2- Belim, Célia, “Refugees and Migrants in Public Campaigns: Being a Voice for the Vo...” Refugees and migrants in public campaigns: being a voice for the voiceless, http://journals.openedition.org/cs/4042, December 23rd, 2020
9. Cromby, John. “Embodiment.”, https://link.springer.com/referenceworkentry/10.1007/978-1-4614-5583-7_89, Encyclopedia of Critical Psychology pp 550–555
10. Crystal Pite on her ballet Flight Pattern (The Royal Ballet)”, https://www.youtube.com/watch?v=qPy9TesbS8w, Published by Royal Opera House
11. Daigle, Kate., “Five Steps To Becoming More Embodied: How To Be At Home In Your Body”, https://www.katedaiglecounseling.com/2014/03/, Kate Daigle Counseling, March 26, 2014
12. Deininger, Gina, “Does State of Being and Dynamic Movement Have a Relationship with Creativity.” (PDF), https://www.academia.edu/70220091/Does_State_of_Being_and_Dynamic_Movement_have_a_relationship_with_Creativity.,Academia.edu
13. Delgadillo, Yvonne & Escalas, Jennifer.https://www.researchgate.net/publication/288925824 _Narrative_Word-of-Mouth_Communication_Exploring_Memory _and_Attitude_Effects_of_Consumer_Storytelling, Vanderbilt University, Advances in consumer research. Association for Consumer Research (U.S.) 31(1):186-192, January 2004
14. Dewynters. “The Amal Fund - The Walk (Little Amal).”, https://walkwithamal.org/the-amal-fund/, The Walk logo by Paul Belford | The Walk artwork by Muse
15. Embodiment of Emotion Throughout the Lifespan: The Role of Multi-Modal Processing in Perception, Cognition, Action and Social and Emotional Functioning.”, https://www.frontiersin.org/research-topics/8911, Frontiers.
16. Fleming, Melissa, “The death boats: A survivor’s tale”, https://www.unhcr.org/news/stories/2015/6/56ec1e9f8/the-death-boats-a-survivors-tale.html, Published by UNHCR, the UN Refugee Agency, June 30th, 2015.
17. FLIGHT PATTERN, https://static.roh.org.uk/digital/cast-sheets/22.04.22%20Flight%20Pattern%20for%20Ukraine.pdf, Royal Opera House, 2017.
18. Friedrich Nietzsche: A German philosopher, whose critiques of contemporary culture, religion, and philosophy centered on a basic question regarding the foundation of values and morality.
19. Gallagher, Kathleen, Service, Ivan, “Applied theatre at the heart of educational reform: An impact and sustainability analysis,”, https://www.researchgate.net/publication/233236842_Applied_theatre_at_the_heart_of_educational_reform_An_impact_and_sustainability_analysis, DOI:10.1080/13569781003700144, Research in Drama Education 15(2):235-253, May 2010.
20. Gouldner A. Wildcat strike: a study in worker–management relationships.London: Routledge; 1955.
21. Greenaway, Katharine, Kalokerinos, Elis,& Williams, Lisa, Context is Everything (in Emotion Research),https://compass.onlinelibrary.wiley.com/doi/full/10.1111/spc3.12393, Volume12, Issue6, June 2018.
22. Guerra, Karla. “The Greatest Nations Are Defined by How They Treat Their Weakest Inhabitants.- Jorge Ramos - Guerra Law Office.”, https://www.guerralawoffice.com/?p=225. Published by Guerra Law Office, January 9th, 2018.
23. Holley, Kelley ,“What Are Dramatic Arts? Performance Types and Forms”, https://study.com/learn/lesson/dramatic-arts-types-forms.html , November 12th 2021
24. Hosseini, Khaled. “We Are Human Beings’: Khaled Hosseini on the Story of Syria’s Refugees.”https://www.newstatesman.com/politics/2015/06/those-we-leave-behind. Published by New Statesman, June 8th, 2021.
25. https://compass.onlinelibrary.wiley.com/doi/full/10.1111/spc3.12393, Volume12, Issue6, June 2018.
26. https://www.roh.org.uk/productions/flight-pattern-by-crystal-pite, Flight Pattern, Royal Opera House, Published by Royal Opera House.
27. Humans of New York: https://www.humansofnewyork.com/post/130067528046/for-context-on-the-upcoming-stories-it-is
28. Iglesias, Oriol, Markovic, Stefan, & Rialp, Josep, “How Does Sensory Brand Experience Influence Brand Equity? Considering the Roles of Customer Satisfaction, Customer Affective Commitment, and Employee Empathy,” https://www.sciencedirect.com/science/article/abs/pii/S0148296318302789., Journal of Business Research, Volume 96, March 2019, Pages 343-354, ISSN 0148-2963,
29. Iglesias, Oriol, Markovic, Stefan, & Rialp, Josep,“How Does Sensory Brand Experience Influence Brand Equity? Considering the Roles of Customer Satisfaction, Customer Affective Commitment, and Employee Empathy,” https://www.sciencedirect.com/science/article/abs/pii/S0148296318302789.,
30. Iglesias, Oriol, Markovic, Stefan, & Rialp, Josep,“How Does Sensory Brand Experience Influence Brand Equity? Considering the Roles of Customer Satisfaction, Customer Affective Commitment, and Employee Empathy,” https://www.sciencedirect.com/science/article/abs/pii/S0148296318302789.,
31. J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello (2009) Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?, Journal of Marketing: May 2009, Vol. 73, No. 3, pp. 52-68.
32. Jacobs, Sarah, ”20 stunning portraits from the 'Humans of New York' photographer's interviews with Syrian refugees” https://www.businessinsider.com/syrian-refugee-stories-told-by-humans-of-new-york-2015-12#istanbul-turkey-1, Business Insider December 14th, 2015
33. Jennings,Luke, “Royal Ballet triple bill review– five stars for Crystal Pite” https://www.theguardian.com/stage/2017/mar/19/crystal-pite-flight-pattern-royal-ballet-review-triple-bill-dawson-wheeldon,The guardian, March 19th 2017.
34. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello (2009) Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?, Journal of Marketing: May 2009, Vol. 73, No. 3, pp. 52-68.
35. Journal of Business Research, Volume 96, March 2019, Pages 343-354, ISSN 0148-2963,
36. Kamper, Marijda, Cloete, D.C., & Niekerk, D. van “Augusto Boal’s Simultaneous Dramaturgy theory and techniques to highlight themes of human trafficking:A Performance-Based Research Study”https://scholar.ufs.ac.za/bitstream/handle/11660/11387/KamperM.pdf?sequence=1&isAllowed=y, Drama and Theatre Arts, MA (Drama and Theatre Arts), January 2021.
37. Kaplan, Jeff, Involuntary Motion: The Somatics of Refugee Performance (London & NY: Routledge, 2021), https://www.routledge.com/Involuntary-Motion-The-Somatics-of-Refugee-Performance/Kaplan/p/book/9780367490041
38. Lu, Yuhan. “Analysis of Body and Emotion in Dance Performance | Atlantis Press.” https://www.atlantis-press.com/proceedings/adii-21/125970420., ublished by Atlantis Press February 15th, 2022.
39. Lundqvist, Anna, Liljander, Veronica, Gummerus, Johanna, & van Riel, Allard, “The impact of storytelling on the consumer brand experience: The case of a firm-originated story”, DOI:10.1057/bm.2012.15, Journal of Brand Management 20(4):283-297, March 2013.
40. Mattocks-Evans, Greg, “Hallam students join The Walk – a travelling festival of art and hope in support of refugees” https://www.shu.ac.uk/news/all-articles/latest-news/hallam-students-join-the-walk-little-amal-festival-art-hope, October 25th 2021.
41. Mills, Adam & Robson, Karen. (2019). Brand management in the era of fake news: narrative response as a strategy to insulate brand value..https://www.researchgate.net/publication/333785746_Brand_management_in_theera_of_fake_news_narrative __response_as_a_strategy_to_insulate_brand_value, Journal of Product & Brand Management. 29. 10.1108/JPBM-12-2018-2150, June 2019
42. Mitchell, Alan. “The great brand engagement myth Article ”https://www.campaignlive.co.uk/article/great-brand-engagement-myth/1113464, Published January 30th, 2012- Retrieved December 18th, 2017.
43. Monahan, Mark, “Crystal Pite's Flight Pattern is an emotional odyssey that passes in the blink of an eye - Royal Ballet mixed bill, review” https://www.telegraph.co.uk/dance/ballet/crystal-pites-flight-pattern-royal-ballet-covent-garden-review/, DANCE CRITIC, March17th 2017
44. Nawar, Belal, “From Turkey to the UK, Amal the Puppet Refugee Spreads Hope for Migrants ”https://scoopempire.com/from-turkey-to-the-uk-amal-the-puppet-refugee-spreads-hope-for-migrants/, Scoop Empire, October 30th 2021
45. newsroom, “‘Undaily Bread’ A Journey That Never Ends. – Marketing Communication News, https://marcommnews.com/undaily-bread-a-journey-that-never-ends/.Marketing Communication News, March 16th, 2020
46. Noriega, Margarita, “Humans of New York Shifts Focus to the Horrific Journeys of Syrian Refugees and Migrants,”, https://www.vox.com/2015/10/1/9432133/syria-crisis-hony, Vox, October 1, 2015
47. O'Brien, Róisín, “Human Movement The Royal Ballet perform “Flight Pattern” by Crystal Pite”https://fjordreview.com/crystal-pite-flight-pattern/
48. O'Brien, Róisín, “Human Movement The Royal Ballet perform “Flight Pattern” by Crystal Pite”https://fjordreview.com/crystal-pite-flight-pattern/
3- Pagnes, Andrea,(n.d.). NOTES ON PERFORMANCE ART, THE BODY AND THE POLITICAL, https://www.researchcatalogue.net/view/343455/343456, p(2), Retrieved August 12th, 2021.
49. Panugan, Jade. “Brene Brown on Empathy & Sympathy.” Craftdeology, https://www.craftdeology.com/brene-brown-empathy-sympathy/, Published September 11th, 2016.
50. Park, Myungjin, Hee Lee, Doo, “Effects of Storytelling in Advertising on Consumers’ Empathy”, http://210.101.116.28/W_files/kiss61/1h501420_pv.pdf , ASIA MARKETING JOURNAL Vol. 15 No. 04, January 2014 , P(2).
51. Piquero Álvarez, Lucía, “On Physicality and Narrative: Crystal Pite’s Flight Pattern (2017)”, https://academic.oup.com/edited-volume/33432/chapter-abstract/290711127?redirectedFrom=fulltext, https://doi.org/10.1093/oxfordhb/9780190871499.013.27 Pages 457–473, Published by The Oxford Handbook of Contemporary Ballet Get access Arrow, April 14th 2021
52. Potter, Michelle, “Flight Pattern. The Royal Ballet Digital Season 2020”, https://michellepotter.org/reviews/flight-pattern-the-royal-ballet-digital-season-2020/, November 11th 2020
4- Russon, John. “Human Experience: Philosophy, Neurosis, and the Elements of Everyday Life”-Published March 29th, 2010 , by Suny Press, p(10).
53. Sax, Boria, Storytelling and the “information overload”. 14. 165-170. 10.1108/10748120610708078. VOL. 14 NO.October 2006, Emerald Group Publishing Limited, ISSN 1074-8121,On the Horizon.
54. Siegfried, Kristy, “The Refugee Brief – 17 May 2019”, https://www.unhcr.org/refugeebrief/the-refugee-brief-17-may-2019/, Published by UNHCR, the UN Refugee Agency, June 30th, 2015.
55. Stanton, Brandon,”“Humans of newyork- Refugee Stories”, https://www.humansofnewyork.com/post/130067528046/for-context-on-the-upcoming-stories-it-is
56. Stewart, Debbie , “The Syrian refugee crisis through Doaa Zamel's experiences” https://www.greatfallstribune.com/story/life/2017/07/12/syrian-refugee-crisis-through-doaa-zamels-experiences/473504001/, Published by Great Falls Public Library, July 12th 2017
57. Stewart, Jessica. “Interview: Venezuelan Refugees Surrounded by Their Belongings.”, https://mymodernmet.com/gregg-segal-undaily-bread/. My Modern Met, February 3rd, 2020.
58. Vos, Nelvin - “Inter-Actions: Relationships of Religion and Drama”, Published by University Press of America, 2009, p (9).
59. Walter, Natasha, “A Hope More Powerful Than the Sea by Melissa Fleming – review” https://www.theguardian.com/books/2017/jan/22/a-hope-more-powerful-than-the-sea-review-melissa-fleming-syrian-refugee, Published by The Guardian, January 22th 2017.
60. Winship, Lyndsey, “Crystal Pite on responding to the refugee crisis, working at the Royal Ballet and the purpose of art” https://www.standard.co.uk/culture/crystal-pite-on-responding-to-the-refugee-crisis-working-at-the-royal-ballet-and-the-purpose-of-art-a3477506.html, EVENING STANDARD ARTS, February 28th 2017.
5- Wu, Doreen & Li, Chaoyuan, Emotional Branding on Social Media: A Cross-Cultural Discourse Analysis of Global Brands on Twitter and Weibo. 10.1007/978-3-319-699950_11. https://www.researchgate.net/publication/324405213_Emotional_Branding_on_Social_Media_A_Cross-Cultural_Discourse_Analysis_of_Global_Brands_on_Twitter_and_Weibo Intercultural Communication in Asia: Education, Language and Values (pp.225-240), April 2018.
61. York, Adrian, “Crystal Pite’s Light of Passage for the Royal Ballet”, https://www.london-unattached.com/crystal-pite-light-of-passage-royal-ballet/, London-Unattached, October 19th, 2022 | ||
|
Statistics Article View: 291 PDF Download: 444 |
||
