The social influence relation with perceived ease of use for online meeting | ||
| The Egyptian Statistical Journal | ||
| Article 1, Volume 66, Issue 1, June 2022, Pages 1-9 PDF (522.97 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/esju.2022.133341.1005 | ||
| Authors | ||
| Mohamed ElSaidy* 1; Ayman H. Metwally2 | ||
| 1Coventry university (TKH) | ||
| 2Marketing and international business, AAST | ||
| Abstract | ||
| Nowadays digitalization started to participate in daily life and it is expected to be even more essential in the future. The online meeting is one of the forms of digital transformation from a regular face-to-face meeting to be a virtual online meeting. Technology Acceptance Model is one of the used famous models for studying the technology acceptance. Research objectives are to study the relation of the social influence with the perceived ease of use for online meetings considering the moderation effect of demographic factors such as age, gender, and employment status. The research used a quantitative method by having random sampling in the new Cairo area, using statistical approach. The study showed a significant relationship between social influence with the perceived ease of use and the demographics have moderation effect on such relationship. The findings of the study can be used by online platform providers marketing campaign to increase their market shares by knowing the segments to be targeted, in addition to further researches. | ||
| Keywords | ||
| Technology acceptance model; TAM; online-meeting | ||
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