Evaluating the Quality of Optional Excursions Provided by Egyptian Travel Agents in Hurghada | ||
| International Journal of Tourism and Hospitality Management | ||
| Article 6, Volume 1, Issue 1, June 2018, Pages 113-131 PDF (458.22 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijthm.2018.29004 | ||
| Authors | ||
| Ahmed Barakaat1; Noha Abou ElGheit2; Ayman Kasem1; Sabreen G. Abd ElJalil2 | ||
| 1Faculty of Tourism and Hotels, Minia University, Egypt | ||
| 2Faculty of Tourism and Hotels, South Valley University, Luxor Branch, Egypt | ||
| Abstract | ||
| Optional excursion is now one of the main products in Egypt and has become a niche market to the country. There are several types of optional excursions in Red Sea Governorate among which diving, snorkeling safari tours, beach buggy, etc. The purpose of this paper is to assess the optional excursions in Hurghada. This paper clarified that there is a notable gap between the expectations and perceptions of tourists towards the optional tours. Quantitative approach based on questionnaires that directed to tourists in Hurghada. The results indicated that snorkeling is the most popular tour followed by diving then the safari tours come next. The lowest rank of optional tours was the water sports activities. Based on the results, some recommendations were suggested to improve the quality of optional excursions to reach the customer satisfaction. | ||
| Keywords | ||
| Hurghada; Optional excursions; Service quality; Travel Agents | ||
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