Marketing Ambidexterity as a gateway to attracting foreign direct investment to the Arab Republic of Egypt's sports sector | ||
| Assiut Journal of Sport Science and Arts | ||
| Volume 2022, Issue 1, June 2022, Pages 82-109 PDF (561.55 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ajssa.2022.299280 | ||
| Authors | ||
| Sally Said Abdo Al- Deeb1; Reem Ahmed Mokhtar2 | ||
| 1Assistant Professor, Department of Sports Administration and Recreation, Faculty of Physical Education for Girls, Helwan University | ||
| 2Lecturer, Department of Sports Administration and Recreation, Faculty of Physical Education for Girls, Helwan University. | ||
| Abstract | ||
| Research goal: The research aims to study Marketing Ambidexterity as an approach to attract foreign direct investment to the sports sector in the Arab Republic of Egypt by identifying: 1- Exploring opportunities as a gateway to attract foreign direct investment to the sports sector in the Arab Republic of Egypt. 2- Exploiting opportunities as an entry point to attract foreign direct investment to the sports sector in the Arab Republic of Egypt. 3- Marketing flexibility (promotion, pricing, product, distribution) as an input to attract foreign direct investment to the sports sector in the Arab Republic of Egypt. | ||
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