Marketing Egypt Air Advertising Campaigns on Social Networking Sites | ||
| Journal of Design Sciences and Applied Arts | ||
| Article 17, Volume 4, Issue 2, June 2023, Pages 290-309 PDF (2.97 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jdsaa.2023.160496.1215 | ||
| Author | ||
| Mona Abdel Rahim* | ||
| Applied Arts - Benha University | ||
| Abstract | ||
| Social media is considered as the latest development occurred on the Internet, So that it represents a big leap to communicate through the internet in an interactive manner that is increasing day by day, not only that but it has become affecting and modifying public opinion, sometimes changing its path, Communication sites have provided many companies and organizations lots of opportunities to promote through them, and marketing advertising campaigns through communication sites, contributes Effective and influential to influencing the recipient, and gives him more offers at any time wherever and however he wants, Which increases the ability to influence the recipient more than traditional advertising campaigns, The research aims to emphasize the importance of marketing and promoting Egypt Air through effective advertising campaigns on social networking sites, The problem of research is summarized in how to market Egypt Air's advertising campaigns on social networking sites effectively, in order to promote Egypt Air, one of the ancient and oldest airlines in the Middle East, Hence the research was interested in following the descriptive approach, followed by the applied study by presenting a questionnaire for several advertising experiments to promote and market EgyptAir, where The results show that marketing Egypt Air's advertising campaigns on social networking sites effectively contributes positively to promoting the Egyptian aviation sector, one of the oldest airlines in the Middle East. | ||
| Keywords | ||
| Advertising Campaigns; Social Media; Sites | ||
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