Evaluating Marketing Performance of Official Tourism Authorities in Minia | ||
| Minia Journal of Tourism and Hospitality Research MJTHR | ||
| Volume 15, Issue 3, June 2023, Pages 140-151 PDF (568.27 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/mjthr.2023.222433.1105 | ||
| Authors | ||
| Maisa Hossien Abd Elhalim* 1; Wafaa Elias2; Mohammed Mohammed Faraag3 | ||
| 1Tourism Studies - Faculty of Tourism and Hotels - Minia University-Egypt | ||
| 2Tourism studies Department , Faculty of Tourism and Hotels , Minia University | ||
| 3Tourism Studies Department, Faculty of Tourism and Hotels, Fayom University, Egypt | ||
| Abstract | ||
| Minia is one of Northern Upper Egypt Governorates, and it has several natural and archaeological attractions that attract visitors. Despite this, Minia has not received its sufficient share of tourist movement that suits its capabilities. The current study tries to investigate the different marketing efforts of official tourism authorities directed to promote Minia attractions as well as discover the challenges that facing marketing the governorate for finding out the way to overcome them. To achieve the aims of the study a qualitative method was used. An interview was developed and directed to a sample of tourist officials in tourism authorities in Minia. The interview form was created to evaluate their marketing efforts and the challenges face their marketing performance. The main results of the study showed that there are considerable defects mainly related to official tourism authorities role. These shortages obstructed the success of tourism movement to Minia. Finally, the study presented some suggestions to develop the marketing performance of Minia official tourism authorities. | ||
| Keywords | ||
| Tourism Marketing; Marketing Mix; Official Tourism Authorities; Minia | ||
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